Business Commons^™

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

New Gender Identity In The Fashion Global Workforce, Malik Lee

Publications and Research

In the new global workplace, there is an estimation of at least 40% of employees do not identify as either male or female but rather transgender meaning non-binary, not identify as either male or female (Inclusion, 2023). While there is some acceptance of non-binary employees in the workplace, there are still challenges these individuals face from other LGBTQ employees. It is important that inclusion and diversity are among the human resources practices for all genders. In the United States, the EEOC (Equal Employment Opportunity Commission) was created as part of the 1964 Civil Rights Act, which as an effort to …

Types Of Cyber Attacks And Incident Responses, Kaung Myat Thu

Publications and Research

Cyber-attacks are increasingly prevalent in today's digital age, and their impact can be severe for individuals, organizations, and governments. To effectively protect against these threats, it is essential to understand the different types of attacks and have an incident response plan in place to minimize damage and restore normal operations quickly.

This research aims to contribute to the field by addressing the following questions: What are the main types of cyber-attacks, and how can organizations effectively respond to these incidents? How can the incident response process be improved through post-incident activities?

The study examines various cyber-attack types, including malware, phishing, …

Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed

Publications and Research

The objective of this paper is to explain the causal relationship between the impact of COVID-19 on the aviation sector and the policies initiated by the aviation authority such as the International Air Transport Authority (IATA), International Civil Aviation Organization (ICAO), the European Union Aviation Safety Agency (EASA) and the Federal Aviation Authority (FAA). COVID-19 affected every sector of the business world, and obviously, the aviation sector was not out of its effects. According to the Director General and CEO Alexandre de Juniac, “The aviation industry is in crisis. Our business connects people. But owing to efforts to control the …

Open Educational Resources Adoption Reduces Textbook Costs Without Sacrificing Student Performance In Business And Economics Courses At A Community College, Dorina Tila, Dawn Levy

Publications and Research

This study analyzed the possibility of saving on textbook costs without sacrificing student performance by using Open Educational Resources (OER) at no cost to students as a replacement for high-priced commercially printed books. Approximately two hundred students enrolled in business and economics courses at Kingsborough Community College of the City University of New York from Fall 2016 to Fall 2018 were assessed in this study. Using summative assessments and course grades as a measure of students’ performance, the findings showed that students in courses using OER as compared to students in the same subject area using traditional textbooks perform equally …

The Paradox Of Plenty: Why Guyana’S Local Content Law Needs A Reality Check, Vivian M. Williams

Publications and Research

The effectiveness of coercive local content requirements to the development of resource rich developing countries is an area attracting increasing global attention. Local content requirements are especially popular in the extractive sector though empirical studies show that they do not fulfill their intended purpose. Now recognized as the world's fastest growing economy after becoming an oil producing country, Guyana has passed a local content law. The real concern is not merely whether local content requirements fail to fulfill their objectives but whether they create market distortions that lead to the resource curse. This issue was addressed by Baruch's Adjunct Assistant …

Essays On Human Resource Management (Hrm), Isory Santana

Publications and Research

Human Resource Management to demonstrate that the department of human resources adds value to the business. Considering the three main components of Human Resource Planning (HRP), the importance of and connections between environmental scanning, cultural audits, strategic planning, job enrichment, the idea of the dynamic process of organizations, and diversity management strategies, and how they relate to creating a competitive organization and how they assist Human Resources (HR) in dealing with its challenges.

Business Information Security Officer (Biso) Responsibilities And Role Development, Kaung Myat Thu, Hudda Siddique

Publications and Research

In today's interconnected world, the success of enterprises heavily relies on network connectivity and technology. To safeguard sensitive information from cyber threats and ensure business success, the role of Information Security has become critical. This research project focuses on the Business Information Security Officer (BISO) role, studying their responsibilities, strategies, and how they handle threats. We explore the knowledge and skills required for BISOs, including certifications such as ISC² CISSP, ISACA CRISC, CISM, and CompTIA Security+. By contributing to the maturity of the BISO role, this study aims to enhance information security in organizations.

The Leadership Role In Strategy, Wilfredo Moran

Publications and Research

This paper offers the crucial role that leaders play in the strategy of an organization. The paper will discuss how to develop a strategic vision and a mission statement that tells the direction the company is taking and why. In addition, the paper will show how to set goals and objectives, craft strategies, evaluate the strategy, and how to evaluate performance. This paper will show that the role of leadership is the most important factor in crafting a winning strategy for the organization.

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Linking Authentic Leadership With Employee Initiative Behavior And Task Performance: The Mediating Role Of Emotional Sharing And Communication Satisfaction, Jeong Sik Kim, Jong Gyu Park, Hyun Jung Park

Publications and Research

Our study aims to explore the process through which authentic leadership leads to employees’ initiative behavior and task performance. In particular, we focused on the mediating roles of emotional sharing and communication satisfaction. Based on data collected from 242 employee-supervisor dyads, we found that authentic leadership was significantly related to emotional sharing, which was sequentially significantly related to communication satisfaction. Communication satisfaction was significantly associated with initiative behavior and task performance. In addition, emotional sharing and communication satisfaction played significant mediating roles not only in the relationship between authentic leadership and initiative behavior, but also in the relationship between authentic …

Attitudes Towards Wearing Masks Among Young Adults, Diana Saiki, Alyssa Dana Adomaitis, Jay Kandiah

Publications and Research

The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed …

Interest Groups, Local Politics, And Police Unions, Daniel Disalvo

Publications and Research

Police unions raise issues of great importance for political scientists. Yet, the field has neglected them. This essay argues that political scientists should see police unions as important interest groups, empowered by state collective bargaining laws, that are important players in local politics and shapers of the criminal justice system in America. The organizational properties that make police unions important interest groups are described. The important political questions that arise once we consider police union as interest groups are examined. The existing research on police unions—especially their impact on government costs and police behavior—is detailed. Ultimately, the study of collective …

A Call For The Library Community To Deploy Best Practices Toward A Database For Biocultural Knowledge Relating To Climate Change, Martha B. Lerski

Publications and Research

Abstract

Purpose – In this paper, a call to the library and information science community to support documentation and conservation of cultural and biocultural heritage has been presented.

Design/methodology/approach – Based in existing Literature, this proposal is generative and descriptive— rather than prescriptive—regarding precisely how libraries should collaborate to employ technical and ethical best practices to provide access to vital data, research and cultural narratives relating to climate.

Findings – COVID-19 and climate destruction signal urgent global challenges. Library best practices are positioned to respond to climate change. Literature indicates how libraries preserve, share and cross-link cultural and scientific knowledge. …

Managing Information For Innovation Using Knowledge Integration Capability: The Role Of Boundary Spanning Objects, Chandan Acharya, Divesh Ojha, Rahul Gokhale, Pankaj Patel

Publications and Research

Knowledge Integration (KI) or the capability to collate and process distinctive stocks of organizational information is central to innovation. Although an essential capability, KI is also challenging to accomplish in practice due to relational obstacles. The relational obstacles arise because of knowledge boundaries: (a) syntactic boundary where the challenge is to transfer the knowledge; (b) semantic boundary where the challenge is to translate the knowledge; and (c) pragmatic boundary, where the challenge is to transform the knowledge to realize relational rents. In this paper, we propose that these relational obstacles could be resolved through a common lexicon, common meaning, and …

College Majors And Unemployment Rates, Anna M. Gellerman, Harshita Ahuja

Publications and Research

College undergraduates often face the question of whether their major and related job force have high unemployment rates. The perceived high unemployment rates of certain majors due to circulating misinformation presents a need for comprehensive research on college majors and their associated unemployment rate. This paper dives into a ten year trend of unemployment rates by college major, and state to state variabilities of majors and their rates.

Covid‑19, Race/Ethnicity, And Age: The Role Of Telemedicine To Close The Gaps On Health Disparities, Andreas Kakolyris, Juan J. Delacruz, Christos I. Giannikos

Publications and Research

The novel COVID-19 outbreak is a major public health challenge that quickly turned into an economic recession of great proportions. This pandemic poses a trade-off between health and the economy where social distancing, quarantines, and isolation shut down demand and supply chains across the USA. This paper analyzes the impact of COVID-19 on illness and death among older adults and communities of color with low socioeconomic status in New York City. To achieve this goal, fractional logit models are used to capture changes in the novel virus’ morbidity and mortality rates at the neighborhood level. Median income, race/ethnicity, age, household …

Implementing The United Nations’ Sustainable Development Goals In International Business, Ivan Montiel, Alvaro Cuervo-Cazurra, Junghoon Park, Raquel Antolín-López, Bryan W. Husted

Publications and Research

Building on the concept of externalities, we propose an explanation of how multinationals can contribute to the enactment of the United Nations’ Sustainable Development Goals as part of their ordinary investments. First, we suggest grouping the 17 Sustainable Development Goals into six categories based on whether they increase positive externalities – knowledge, wealth, or health – or reduce negative externalities – the overuse of natural resources, harm to social cohesion, or overconsumption. Second, we propose placing these categories within an extended value chain to facilitate their implementation. Third, we argue that multinationals’ internal investments in host-country subsidiaries to improve their …

Analysis Of Gaps In Feline Ectoparasiticide Purchases From Veterinary Clinics In The United States, Robert Lavan, Dorothy Normile, Imran Husain, Amita Singh, Kathleen Heaney

Publications and Research

Background: The study objective was to examine cat owner ectoparasiticide purchases in the United States and estimate the impact of purchase gaps on timely ectoparasite protection administration. These purchase gaps lead to periods of time when cats are unprotected from ectoparasites.

Methods: Ectoparasiticide purchase transactions for individual cats from 671 U.S. veterinary clinics from January 1, 2017 through June 30, 2019 were evaluated to determine time “gaps” between doses of ectoparasiticides purchased in a defined 12-month period. Ectoparasiticides examined were topically applied products that contained fluralaner, fipronil/(S)-methoprene/pyriproxyfen, imidacloprid/pyriproxyfen or selamectin as active ingredients. The duration of protection following administration of …

Bitcoin: The Pioneer Of Cryptocurrency With A Limited Dream, Anna M. Gellerman, Benjamin Zheng

Publications and Research

BitCoin is the most well known and adaptable cryptocurrency today. Due to the evolvement of the cryptocurrency market, many are thinking what this could mean for society; is the world ready for a new mainstream medium of exchange? This poster argues that although BitCoin is functional for small scale payments, it is inadaptable to become a payment tool comparable to cash and card.

Application Of Randomness In Finance, Jose Sanchez, Daanial Ahmad, Satyanand Singh

Publications and Research

Brownian Motion which is also considered to be a Wiener process and can be thought of as a random walk. In our project we had briefly discussed the fluctuations of financial indices and related it to Brownian Motion and the modeling of Stock prices.

Understanding The Nature And Dimensions Of Litigation Crowdfunding: A Visual Analytics Approach, Viju Raghupathi, Jie Ren, Wullianallur Raghupathi

Publications and Research

The escalating cost of civil litigation is leaving many defendants and plaintiffs unable to meet legal expenses such as attorney fees, court charges and others. This significantly impacts their ability to sue or defend themselves effectively. Related to this phenomenon is the ethics discussion around access to justice and crowdfunding. This article explores the dimensions that explain the phenomenon of litigation crowdfunding. Using data from CrowdJustice, a popular Internet fundraising platform used to assist in turning legal cases into publicly funded social cases, we study litigation crowdfunding through the lenses of the number of pledges, goal achievement, target amount, length …

Buying Products From Whom You Know: Personal Connections And Information Asymmetry In Supply Chain Relationships, Ting Chen, Hagit Levy, Xiumin Martin, Ron Shalev

Publications and Research

This study investigates the role personal connections play in a crucial element of the supply chain—supplier selection. We find that the likelihood that a potential supplier (hereafter, a vendor) is selected to be an actual supplier (hereafter, supplier) increases when personal connections between executives of the vendor and the customer exist. The magnitude of the effect varies predictably across management ranks and positions and is stronger when information asymmetries between a vendor and a customer are high. Conditioning on the existence of a supply-chain partnership, a departure of a personally connected executive prompts the termination of the supply-chain relationship more …

Technical Career Institutes, Inc., (Tci College) Strategic Analysis, Wilfredo Moran

Publications and Research

This paper provides a framework for the in-depth analysis of TCI College strategy and corporate management. The analysis will culminate with a recommendation to the CEO and the board of directors on how to improve strategy for TCI. The analysis will include mission, vision, values, strategic plans, five forces model, SWOT, competitive strategy, strengthening the competitive position, the global market, business diversification, ethics, social responsibility, building capabilities to executing strategy, managing internal operations, among others.

Value Distribution And Markets For Social Justice In Global Value Chains: Interdependence Relationships And Government Policy, Lilac Nachum

Publications and Research

Global value chains are highly prone to distortions in value distribution among participants. Their global fragmentation and relational governance undermine the effectiveness of regulatory intervention in amending these distortions. In this paper, I propose a new mechanism to administer value distribution that is in tune with the nature of these production systems. Building on interdependence theory, I suggest that interdependencies inherent in the co-specialized nature of supply chains give participants the power to alter the trade-offs between investment in social causes and economic gains and to incentivize socially desired behavior. I show how the interdependence logic manifests at varying levels …

Supply Chain Viability: Conceptualization, Measurement, And Nomological Validation, Salomée Ruel, Jamal El Baz, Dmitry Ivanov, Ajay Das

Publications and Research

Supply chain viability (SCV) is an emerging concept of growing importance in operations management. This paper aims to conceptualize, develop, and validate a measurement scale for SCV. SCV is first defined and operationalized as a construct, followed by content validation and item measure development. Data have been collected through three independent samplings comprising a total of 558 respondents. Both exploratory and confirmatory factor analyses are used in a step-wise manner for scale development. Reliability and validity are evaluated. A nomological model is theorized and tested to evaluate nomological validity. For the first time, our study frames SCV as a novel …

Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones

Publications and Research

The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings …

Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.

Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki

Publications and Research

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …

How Should We Understand The Digital Economy In Asia? Critical Assessment And Research Agenda, Kai Li, Dan J. Kim, Karl R. Lang, Robert J. Kauffman, Maurizio Naldi

Publications and Research

By Asian digital economy, we refer to high-tech developments, business and social transformations, and information- driven changes in the region’s growth. We discuss its background and foundations, significance in Asia and contribution to removal of historical barriers in traditional business. We assess how new value chains are transforming country-level involvement in worldwide manufacturing and note “smiling curve theory” predictions about the global value chain in Asia for high-tech firms and their economies. The takeaway is that the digital economy in Asian nations involves revamping business processes through technology innovation, government policies for growth, and digital entrepreneurship. We analyze the “digital …