Business Commons^™

Changes In Consumer Market Preference And Purchase Frequency In Response To The Covid-19 Pandemic, Sean Thomas Dial

Masters Theses & Specialist Projects

Research literature throughout 2020 indicate consumer behavioral changes in response to the systemic effects of the global COVID-19 pandemic, but these studies investigate transient adaptations in consumer behaviors during the early quarantine period of the pandemic. This study intends to investigate lasting or permanent changes in consumer market preference and purchase frequency between BAM and online retail due to the effects of the pandemic. The principal investigator designed a survey for participants to estimate purchase frequencies and market preferences for apparel, electronics, groceries, and general purchases before and after the pervasive effects of the pandemic (N = 1195; n = …

The Kentucky Cabinet For Health And Family Services’ Response To The Hepatitis A Virus Outbreak In Kentucky: An Idea Model Analysis, Rachel Leigh Cato

Masters Theses & Specialist Projects

The hepatitis A crisis in Kentucky is unprecedented compared to other states. With thousands of hospitalizations and over 60 deaths in the state of Kentucky alone, there is a need to evaluate the government’s response to the hepatitis A virus (HAV) epidemic. Therefore, the instructional risk communication messages that are being conveyed by the Kentucky Cabinet for Health and Family Services (KCHFS) are instrumental in the education and action plans of Kentuckians who are at risk of contracting HAV.

This study utilizes the IDEA Model Thematic Analysis Codebook as a guide to analyze the KCHFS’ risk communication regarding the hepatitis …

Application Of Goldratt’S Thinking Process To Constraints Within An Emergency Department—A Case Study, Augustine O. Amonge

Masters Theses & Specialist Projects

Emergency department (ED) acts as a feeder to many hospitals as it determines a large proportion of admissions. ED also acts as a buffer zone for many patients who cannot get care in other institutions due to insurance issues. Most hospitals are trying to invest heavily on their EDs, but cannot meet patients’ satisfaction in terms of cost and quality of care. There is great need for EDs to understand customers’ expectation given the rising cost of healthcare.

The focus of this study is at an ED center in Bowling Green Kentucky, using theory of constraints (TOC) thinking process application …

Justice In Health Care Access Measuring Attitudes Of Health Care Professionals, Sandra Blanton

Masters Theses & Specialist Projects

To measure attitudes toward justice in access to health care services in managed care plans in a convenience sample of medical professionals at Clark Memorial Hospital in Jeffersonville, Indiana. Methods. A sixteen item, self-administered instrument based on Morreim's four concepts of justice in health care access was administered to 147 health care professionals, representing physicians, allied health, and hospital administration. SPSS was used to analyze the results. Results. The attitudes of the respondents were negative toward managed care. They did not feel that managed care had been a positive development in the United States or that managed care had improved …

The Effects Of Managed Care On The Quality Of Dental Hygiene Care, Marybeth Magner

Masters Theses & Specialist Projects

Managed care has become a prominent mechanism for insuring dental care. Empirical research suggests that managed dental plans provide lower quality care to patients. However, few studies have specifically addressed the effects of managed care on the quality of dental hygiene care. Thus, in this study the researcher examines whether dental hygienists deliver a lower level of treatment to managed care patients than to those who are not subject to managed care. Questionnaire data were gathered from 193 members of the American Dental Hygienists' Association residing in the Chicago area. The primary independent variable, managed care, was measured with an …

The Influence Of Marketing Strategies On Employee Perception Of A Small Rural Kentucky Hospital, Renee Perkins

Masters Theses & Specialist Projects

A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception.

This is the first study to be …

Occupational Injury Control Through System Safety Analysis - A Comparative Study, Victor Aeby

Masters Theses & Specialist Projects

The study was a comparative retrospective analysis to determine the effectiveness of MORT (Management Oversight and Risk Tree), a system safety method, in reducing the incidence and cost of occupational injuries occurring at the Tennessee Wheel and Rubber Company. Implementation of MORT on April 1, 1974 at the plant facility allowed for statistical comparison of accidents between the time periods April 1, 1972 through March 31, 1974 and April 1, 1974 through March 31, 1976.

Data on injury incidence were gathered by researching the company's worker compensation reports. Cost figures for injuries were drawn from computer printouts provided by the …