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An Examination Of Product Innovation And Buyer-Supply Relationships In Pakistani Firms, Muhammad Shakeel Sadiq Jajja, S.Haukat Ali Brah, Syed Zahoor Hassan, Vijay R. Kannan
An Examination Of Product Innovation And Buyer-Supply Relationships In Pakistani Firms, Muhammad Shakeel Sadiq Jajja, S.Haukat Ali Brah, Syed Zahoor Hassan, Vijay R. Kannan
Management Faculty Publications
The purpose of this paper is to explore the interface between buyers and suppliers in the context of product innovation in an emerging economy. Specifically, it examines the strategic and tactical initiatives necessary to drive inter-organizational alignment and thus positive innovation outcomes. It also examines the impact of organizational characteristics on product innovation. Design/methodology/approach – Using survey data from 191 organizations in Pakistan, a structural equation model of the relationships between buyers’ and suppliers’ strategic focus on innovation, supplier innovation focus, collaborative innovation, and measures of product innovation and market performance is tested. In addition, hierarchical regression analysis is used …