Business Commons^™

Web 2.0: Is The Enterprise Ready For The Adventure?, Martin Grossman, Richard V. Mccarthy

Management Faculty Publications

The current popularity of social networking is starting to infiltrate the corporate space. Web 2.0 applications, such as blogs and wikis, are increasingly being utilized as ways for businesses to collaborate and share information with employees, customers, partners, and suppliers. Organizations have adopted enterprise architecture approaches to enable them to more quickly react to new technologies. Are organizations ready for Web 2.0? We explain the fundamental concepts in Web 2.0, examine ways it is being utilized in the enterprise, and then analyze if the E2AF enterprise architecture framework is equipped to meet the challenge of Web 2.0.