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Full-Text Articles in Business

Generational Differences Of Personal Values Of Business Students, Don Giacomino, Jill Brown, Michael Akers Sep 2011

Generational Differences Of Personal Values Of Business Students, Don Giacomino, Jill Brown, Michael Akers

Accounting Faculty Research and Publications

This paper examines the values and value systems of business students from a private mid-western university using the Rokeach Value Survey and the Musser and Orke Typology of Personal Values. The findings of this study are compared with the results of studies in the latter part of the 1990’s and early 2000 in order to provide some insights regarding generational differences. There is evidence of changes in several individual variables during the past decade. For example, the value with the greatest change is National Security. Students in 2010 place more importance on this value than did the students in 1998. …


Can Extended Exposure To New Technology Undermine Its Acceptance? Evidence From System Trials Of An Enterprise Implementation, Monica Adya, Maureen Francis Mascha Jan 2011

Can Extended Exposure To New Technology Undermine Its Acceptance? Evidence From System Trials Of An Enterprise Implementation, Monica Adya, Maureen Francis Mascha

Management Faculty Research and Publications

Despite significant attention given to effects of early exposure on acceptance and adoption of new systems, there continues to be ambiguity regarding its effectiveness beyond a threshold. For organizations concerned with optimal utilization of IT resources, a deeper understanding of ideal levels of early system exposure can result in greater realization of benefits through enhanced design of system training and mitigation of adverse effects of exposure on adoption. In this article, we propose that the relationship between system exposure and acceptance can demonstrate diminishing gains—as early exposure to a system increases beyond a reasonable level, its acceptance declines. Preliminary findings …