Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Destination Website Emetrics, Patrick Horan, Andrew Frew
Destination Website Emetrics, Patrick Horan, Andrew Frew
Conference papers
The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Conference papers
Consumers increasingly expect to be able to locate and book suitable hotel accommodation in a single seamless process over the World Wide Web. By assessing the facilities provided by the top 50 worldwide hotel companies, the current level of sophistication of hotel Web reservations facilities is established. Factors such as the provision of search facilities, on-line availability and rate quotations and security are examined. In addition, a comparison is made between the information obtained over the Web and that available through each company’s call centre in an attempt to assess the accuracy and credibility of data obtained through Web reservations …