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Full-Text Articles in Business
An Exploratory Content And Sentiment Analysis Of The Guardian Metaverse Articles Using Leximancer And Natural Language Processing, Sezai Tunca, Bulent Sezen, Violetta Wilk
An Exploratory Content And Sentiment Analysis Of The Guardian Metaverse Articles Using Leximancer And Natural Language Processing, Sezai Tunca, Bulent Sezen, Violetta Wilk
Research outputs 2022 to 2026
The metaverse has become one of the most popular concepts of recent times. Companies and entrepreneurs are fiercely competing to invest and take part in this virtual world. Millions of people globally are anticipated to spend much of their time in the metaverse, regardless of their age, gender, ethnicity, or culture. There are few comprehensive studies on the positive/negative sentiment and effect of the newly identified, but not well defined, metaverse concept that is already fast evolving the digital landscape. Thereby, this study aimed to better understand the metaverse concept, by, firstly, identifying the positive and negative sentiment characteristics and, …
Machine Infelicity In A Poignant Visitor Setting: Comparing Human And Ai’S Ability To Analyze Discourse, Martin Maccarthy, Hairong Shan
Machine Infelicity In A Poignant Visitor Setting: Comparing Human And Ai’S Ability To Analyze Discourse, Martin Maccarthy, Hairong Shan
Research outputs 2014 to 2021
This study compares the efficacy of computer and human analytics in a commemorative setting. Both deductive and inductive reasoning are compared using the same data across both methods. The data comprises 2490 non-repeated, non-dialogical social media comments from the popular touristic site Tripadvisor. Included in the analysis is participant observation at two Anzac commemorative sites, one in Western Australia and one in Northern France. The data is then processed using both Leximancer V4.51 and Dialectic Thematic Analysis. The findings demonstrate artificial intelligence (AI) was incapable of insight beyond metric-driven content analysis. While fully deduced by human analysis the metamodel was …
The State Of #Digitalentrepreneurship: A Big Data Leximancer Analysis Of Social Media Activity, Violetta Wilk, Helen Cripps, Alexandru Capatina, Adrian Micu, Angela-Eliza Micu
The State Of #Digitalentrepreneurship: A Big Data Leximancer Analysis Of Social Media Activity, Violetta Wilk, Helen Cripps, Alexandru Capatina, Adrian Micu, Angela-Eliza Micu
Research outputs 2014 to 2021
This paper examined online sentiment, key themes and patterns evident in social media activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective on social media user-generated-content (UGC) to better understand the topic of digital entrepreneurship. Global data consisting of 31,017 publicly available UGC which used the #digitalentrepreneurship (hashtag) and the keywords ‘digital entrepreneurship’ were collected. A computer assisted qualitative data analysis software (CAQDAS), Leximancer, was used for an automated text-mining analysis. There is positive online sentiment surrounding digital entrepreneurship technology, ecosystem and industry, and one which promotes women transformation of digital entrepreneurship globally. Negative sentiment pointed out that future …