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City Council And County Commissioners: Views Regarding Montana Tourism, Norma P. Nickerson, Christine Oschell Nov 2011

City Council And County Commissioners: Views Regarding Montana Tourism, Norma P. Nickerson, Christine Oschell

Institute for Tourism and Recreation Research Publications

The MT Tourism and Recreation Charter highlights principles by which the tourism industry should conduct itself for a sustainable industry. The state Office of Tourism and numerous entities around the state have endorsed the Charter. Since the charter reaches beyond tourism promotion and includes criteria for development, politicians, especially at the local level, have substantial influence on the “integrity of place and destination appeal.” It is important to understand the attitudes of local elected officials in regards to this charter. The purpose of this study was to gauge the level of agreement local Montana elected officials have with the Montana …


Assessment Of Hunter Access On Montana Private Lands, Michael Tipton, Norma P. Nickerson Sep 2011

Assessment Of Hunter Access On Montana Private Lands, Michael Tipton, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The Montana Hunter Access Funding Initiative, also known as I-161 (Appendix B), appeared as a citizeninitiated state statute (developed by an individual from Billings, MT) on the November 2, 2010 statewide ballot in Montana. It was approved by the voters 53.8 percent to 46.2 percent. I-161 was proposed to increase nonresident big game license fees and abolish outfitter-sponsored licenses. The initiative, which caused much controversy and debate, aims to reverse trends relating to the pay-to-play movement by nonresidents. It addresses concerns surrounding public hunting on private lands. The purpose of this project was three fold: 1.) to examine how landowners …


Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson Sep 2011

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.


Montana Folk Festival Visitor Study: 2011, Christine Oschell Aug 2011

Montana Folk Festival Visitor Study: 2011, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte. The population of interest was attendees of the 2011 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.


Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, Norma Nickerson Aug 2011

Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, Norma Nickerson

Institute for Tourism and Recreation Research Publications

This report highlights findings of a study aimed at determining the effectiveness and future development of visitor information centers in Montana; in particular, understanding nonresident travelers' preferences for VICs as they relate to traveler behavior and spending in the state.


Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, Phil Zumstein Aug 2011

Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, Phil Zumstein

Institute for Tourism and Recreation Research Publications

Climate change and global warming have become "hot" topics of research over the past decade. Tourism is intimately a part of the climate change issue. The purpose of this literature review was to identify and understand where, how much, and what type of topics related to climate change and tourism currently exist in the literature.