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Full-Text Articles in Business

Managing The Creative Frontier Of Generative Ai: The Novelty-Usefulness Tradeoff, Anirban. Mukherjee, Hannah H. Chang Jul 2023

Managing The Creative Frontier Of Generative Ai: The Novelty-Usefulness Tradeoff, Anirban. Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

In this paper, drawing inspiration from the human creativity literature, we explore the optimal balance between novelty and usefulness in generative Artificial Intelligence (AI) systems. We posit that overemphasizing either aspect can lead to limitations such as hallucinations and memorization. Hallucinations, characterized by AI responses containing random inaccuracies or falsehoods, emerge when models prioritize novelty over usefulness. Memorization, where AI models reproduce content from their training data, results from an excessive focus on usefulness, potentially limiting creativity. To address these challenges, we propose a framework that includes domain-specific analysis, data and transfer learning, user preferences and customization, custom evaluation metrics, …


Pervasive Innovation: Taking Innovation Throughout The Organization, Bonnie Bachman, Stephen O. Bozzone Jan 2011

Pervasive Innovation: Taking Innovation Throughout The Organization, Bonnie Bachman, Stephen O. Bozzone

Business and Information Technology Faculty Research & Creative Works

One of the fundamental tenets of management is that human capital can provide an essential competitive advantage for a business. Pervasive innovation (PI) is a process that blends strategy, structure, process, and culture to elevate product development to new heights and can provide a critical advantage. PI also encompasses new paradigms, practices, methods, and applications that support an environment of creativity and innovation that cuts across organization boundaries, both internal and external boundaries. Pervasive innovation guides the team through the ideation stage to implementation by leveraging the greater collective knowledge of the entire organization. This collaborative approach ensures that the …


Viewing Virtual Property Ownership Through The Lens Of Innovation, Ryan G. Vacca Jan 2008

Viewing Virtual Property Ownership Through The Lens Of Innovation, Ryan G. Vacca

Law Faculty Scholarship

Over the past several years scholars have wrestled with how property rights in items created in virtual worlds should be conceptualized. Regardless of how the property is conceptualized and what property theory best fits, most agree the law ought to recognize virtual property as property and vest someone with those rights.