Business Commons^™

Are There Contagion Effects In Information Technology And Business Process Outsourcing?, Arti Mann, Robert J. Kauffman, Kunsoo Han, Barrie R. Nault

Research Collection School Of Computing and Information Systems

We model the diffusion of IT outsourcing using announcements about IT outsourcing deals. We estimate a lognormal diffusion curve to test whether IT outsourcing follows a pure diffusion process or there are contagion effects involved. The methodology permits us to study the consequences of outsourcing events, especially mega-deals with IT contract amounts that exceed US$1 billion. Mega-deals act, we theorize, as precipitating events that create a strong basis for contagion effects and are likely to affect decision-making by other firms in an industry. Then, we evaluate the role of different communication channels in the diffusion process of IT outsourcing by …