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Articles 1 - 25 of 25
Full-Text Articles in Business
Summer Sessions Breakdown Of Course Dates And Time, Paul Savory
Summer Sessions Breakdown Of Course Dates And Time, Paul Savory
Department of Industrial and Management Systems Engineering: Faculty Publications
This report highlights an exhaustive analysis of the hundreds of Summer Session courses to develop an understanding of when they occur during the day and during which of the four academic terms. The analysis shows that the most popular time for scheduling courses is between 9:30 am and noon for each of the four summer session terms. Given the limited number of general purpose classrooms on campus, accommodating faculty preference for rooms, buildings, and computer equipment is sometimes not possible during the most in demand course times. The results also showcase the potential for having summer courses four-day per week …
Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan
Cross-Functional Integration And New Product Performance: An Empirical Analysis And Findings, Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan
Management and Marketing Faculty Publications
Although cross-functional integration is often considered an important element in a successful new product development program, a great deal of variance exists in extant literature regarding how integration is defined and implemented and how relevant studies are conducted.
The authors attempt to bring clarity to a diverse set of 25 studies that investigate cross-functional integration by empirically analyzing 146 correlations between integration and aspects of new product success. The authors examine the impact of 12 potential moderators that affect the integration–success link using meta-analysis techniques.
The findings indicate that though cross-functional integration may indeed have a direct impact on success, …
Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson
Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson
WCBT Faculty Publications
Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …
Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze
Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze
Research Collection Lee Kong Chian School Of Business
We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions and generate early predictions of an individual campaign's performance (as measured by open and click propensities). We apply this pretesting methodology to 25 e-mail campaigns and find that the method is able to produce in an hour and fifteen minutes estimates that are more accurate and more reliable than those that the …
Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly
Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly
Doctoral
This thesis explores the socially constructed process through which advertising agencies and practitioners encode advertisements. It draws from an interdisciplinary theoretical framework, and the study is positioned within the critical marketing studies literature. The literature review explores the relationship between advertising and the theory of ideology, the interaction between advertising and the cultural world and the role of advertising agencies as “cultural intermediaries” within consumer culture. An ethnographic study of an Irish advertising agency was conducted, during which primary data was collected in the form of internal agency meetings, agency documentation interviews with advertising practitioners and participant observations. The study …
Fathers: A Contemporary Perspective On Their Role In Child-Driven Materialism, Catriona Nash, Serge Basini
Fathers: A Contemporary Perspective On Their Role In Child-Driven Materialism, Catriona Nash, Serge Basini
Conference proceedings
This paper explores the contemporary role of fathers in child-driven materialistic consumption, a little explored territory. Commencing with an exploration of the child consumer and their influence in personal and family spending, both of which have grown considerably over that last number of decades, followed by an analysis of changes in families and the role fathers now play in the aforementioned. It is also acknowledged that fathers have previously been ignored to a large extent in the majority of research studies concerning parent-child consumption and purchases. As such, valuable insights emerged through an interpretative framework utilised to explore this area. …
Bowling Green Economic Development Task Force (Mss 186), Manuscripts & Folklife Archives
Bowling Green Economic Development Task Force (Mss 186), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscript Collection 186. Correspondence, search committee notes, financial information, minutes, reports and clippings related to the Bowling Green Economic Development Task Force's efforts to revitalize economic and industrial development. Also, data related to the hiring of an Economic Development Director.
The Down Home Café, R. Edward Bashaw, Joan Brumm, Larry R. Davis
The Down Home Café, R. Edward Bashaw, Joan Brumm, Larry R. Davis
Faculty Publications -School of Business
The Down Home Cafés, a profitable 23-unit chain of family-oriented restaurants in Arkansas, Tennessee, and Oklahoma, have had slowly declining same-store revenue growth during the past three years. Although research suggests that patrons give the Down Home Café high marks on food quality and value, growth may have been hurt by the lack of ambiance and brand image. Research indicates they are in target consumers consideration sets, although perhaps not a first choice. In order to generate growth, the executive team is focusing on ideas to generate repeat business and increase the underperforming dinner and weekend meal occasions. Down Home's …
Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering January 6 - April 5, 2008, Margaret N. Rees
Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering January 6 - April 5, 2008, Margaret N. Rees
Anti-littering Programs
- The Interagency Anti-Litter Team received new direction concerning the recycling plan deliverables.
- The Phase II media plan was completed.
- One hundred fifty nine (159) people signed the anti-litter pledge this quarter.
- The anti-litter team participated in 14 different clean up events this quarter.
- The anti-litter team participated in four community outreach events this quarter.
Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett
Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett
Independent Study Project (ISP) Collection
Tunisia is a country that has a very distinct and unique culture and collective identity that was shaped by their equally specific and unique history. With these facts in mind this, I was very shocked to see that the advertisements utilized in the city of Tunis to appeal to the Tunisian public, are very similar, if not that same to those of the United States and all around the world. At first, I was under the impression that manufacturers and advertising agencies played into spatial identities, such as those sovereign to demarcated nations or cultures, and that their advertisements would …
Advertising And Collusion In Retail Markets, Kyle Bagwell, Gea Myoung Lee
Advertising And Collusion In Retail Markets, Kyle Bagwell, Gea Myoung Lee
Research Collection School Of Economics
We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We first analyze a static model. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive efficiency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. We next analyze a dynamic …
Vol. Vi, Tab 38 - Ex. 35 - Rosetta Stone Dtc (Direct To Consumer) Report 2008, Rosetta Stone
Vol. Vi, Tab 38 - Ex. 35 - Rosetta Stone Dtc (Direct To Consumer) Report 2008, Rosetta Stone
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
Other resources
The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.
The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …
Bringing In The Green: Pharma Stands To Win Hearts, Minds, And Tax Credits By Launching An Eco Bandwagon, Porcher L. Taylor Iii, David E. Kitchen
Bringing In The Green: Pharma Stands To Win Hearts, Minds, And Tax Credits By Launching An Eco Bandwagon, Porcher L. Taylor Iii, David E. Kitchen
School of Professional and Continuing Studies Faculty Publications
A green mind-set can lead to a black bottom line. Becoming nvironmentally friendly can help boost brand image and ROi -- and pharma can get there with a few easy steps.
First, with about 90,000 sales representatives on the road, the industry could lead a revolution in transportation if it bought hybrid cars. By replacing the current fleet, the benefits would be substantial. Each hybrid is cheaper to maintain, more fuel-efficient, and leaves a far smaller greenhouse-gas footprint on the environment. Imagine extrapolating these benefits to thousands of ca rs: That's an environmentally friendly signature that shows leadership in the …
Ua1c8 Logos & Symbols Photos, Wku Archives
Ua1c8 Logos & Symbols Photos, Wku Archives
WKU Archives Collection Inventories
Images of logos and symbols of Western Kentucky University and its predecessors.
- Athletics
- Illustrations / Artwork
Do Different Iindustries Report Corporate Social Responsibility Differently?: An Investigation Through The Lens Of Stakeholder Theory, Lorraine Sweeney, Joseph Coughlan
Do Different Iindustries Report Corporate Social Responsibility Differently?: An Investigation Through The Lens Of Stakeholder Theory, Lorraine Sweeney, Joseph Coughlan
Articles
The social responsibility of business has become a major issue in recent years and the reporting of such activity is becoming more prevalent. Companies are attuning to the benefits of being seen as socially responsibly and many industries are jumping on the bandwagon of reporting CSR and using different media to communicate their activities in this arena to their stakeholders. This paper considers the content of one type of such communications, the annual report, and looks at how organisations are taking a focused stakeholder view of CSR rather than a wider view as would be expected from the ambiguity of …
Exploring Children's Understanding Of Television Advertising:Beyond The Advertiser's Perspective, Margaret-Anne Lawlor
Exploring Children's Understanding Of Television Advertising:Beyond The Advertiser's Perspective, Margaret-Anne Lawlor
Articles
Abstract Purpose - The aim of this article is to explore children's understanding of television advertising intent. Methodology- A different perspective on advertising intent is offered in this paper, as evidenced in an interpretive study of Irish children, aged between seven and nine years. A qualitative approach was employed, involving a series of focus group discussions and in-depth interviews with fifty-two children. Findings - The findings indicate that the participating children view advertising as serving interests including, but not limited to the advertiser. The existence of other interested parties is suggested by the children, namely the agendas of viewers and …
The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow
The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow
Law Faculty Scholarship
The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …
Ua95/1 Glasgow Normal School Publications, Wku Archives
Ua95/1 Glasgow Normal School Publications, Wku Archives
WKU Archives Collection Inventories
Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.
Ua95/2 Glasgow Normal School Ads, Wku Archives
Ua95/2 Glasgow Normal School Ads, Wku Archives
WKU Archives Collection Inventories
This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
Doctoral
The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Publications and Research
Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.
Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.
Findings – Participants’ used the models as a point of …
Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives
Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives
WKU Archives Records
Digitized vertical file materials regarding WKU Board of Regents.
Ua42/2 Clipping File, Wku Independent Learning
Ua42/2 Clipping File, Wku Independent Learning
WKU Archives Records
Newspaper clippings and advertisements regarding WKU Independent Learning program 1920-2008.
Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services
Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services
WKU Archives Records
Western Kentucky University campus map includes advertisements for local Bowling Green businesses.