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Articles 1 - 16 of 16
Full-Text Articles in Business
Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth
Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth
Senior Honors Theses
Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …
The Impact Of Digital Media In Real Estate, Carley Dehnisch
The Impact Of Digital Media In Real Estate, Carley Dehnisch
Senior Honors Theses
For decades, the real estate industry has relied heavily on traditional marketing methods such as print advertising and cold calling. Although these traditional methods are still used within the industry today, the expansion of the internet over the past few decades has resulted in agents shifting away from older school marketing techniques to digital methods of marketing. This thesis will examine several digital methods of advertising such as social media marketing, email marketing campaigns, web design, and video production. In addition, this thesis will explain why these are the most effective marketing tools and necessary for real estate agents to …
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
Senior Honors Theses
Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …
Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Application Of Crisis Communication Theories During The 2019 College Admissions Scandal: Operation Varsity Blues, Rebecca Grach
Senior Honors Theses
Operation Varsity Blues was a federal investigation in 2019 that discovered an enormous college admissions scandal, where wealthy parents were paying to have someone bribe school officials or coaches with the end goal of having their child accepted into an elite university. As the investigation was released, each of the eight universities involved sent out press releases that explained where the university stood regarding the scandal and what they were doing in response. Using the well-establish crisis communication theories of Benoit’s Image Repair Theory (1995) and Coomb’s Situational Crisis Communication Theory (2007), a qualitative content analysis on the communications from …
Gamification In Retail Brand Loyalty Mobile Applications, Amber Lambie
Gamification In Retail Brand Loyalty Mobile Applications, Amber Lambie
Senior Honors Theses
Games are a fun way for humans to spend hours effortlessly motivated to complete tasks and achieve goals. Gamification, the process of applying game features to non-game contexts, produces the enjoyable motivation of games outside of games. According to social exchange theory, gamification motivates by adding value to a user’s experience, which inspires action. Companies can use gamification to build relationships with clients and increase sales. Onboarding, fast feedback, points, levels, badges, and community are particularly effective game features for a brand loyalty program within a mobile application (app). Gamification, informed by social exchange theory, can effectively build brand loyalty …
A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte
A Critique Of Advertisements For Female Hygiene Products: A Silent Crisis In America, Laura Schulte
Senior Honors Theses
Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting …
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson
Senior Honors Theses
The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative …
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Senior Honors Theses
Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.
The Role Of Music In The Enhancement Of Marketing, Kaitlyn V. Neese
The Role Of Music In The Enhancement Of Marketing, Kaitlyn V. Neese
Senior Honors Theses
Marketers use thousands of techniques in order to create the ideal brand image for products and services. There is no detail left unconsidered at the end of a marketing proposal. Everything from the font on a package to the actor used in commercials is extremely thought-out because marketers are not trying to sell a product; they are trying to sell a brand. Because of this, music is becoming increasingly important in marketing decisions. The types of music playing in a store, on a commercial, on a website, or at a worksite can all effect the image of a product, and …
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Senior Honors Theses
The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find out …
Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds
Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds
Senior Honors Theses
For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out …
Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis
Successfully Social: A Non-Profit’S Guide To Modern Social Media Marketing, Deana D. Dennis
Senior Honors Theses
Social media has revolutionized modern business and marketing practices by providing a mass audience of potential stakeholders for all business entities. Nonprofit organizations that learn to utilize social media affectively could benefit in virtually every organizational initiative, including marketing, fundraising, and advocacy, by easily connecting to target audiences through the power of virtual social networking. The specific focus of this work is on Christian ministries and charitable organizations. Case studies of two differing Christian organizations are discussed: the relief organization, Samaritan’s Purse and the young adult ministry, Love and Respect (NOW). The case studies explore the organizations’ background and mission, …
Social Recruiting: The Role Of Social Networking Websites In The Hiring Practices Of Major Advertising And Public Relations Firms, Keri Cook
Senior Honors Theses
The purpose of this study is to determine the role that professional networking websites, such as LinkedIn, play in the hiring decisions of talent recruiters at major advertising and public relations firms. A study of literature relating to social media, traditional recruitment techniques and legal implications regarding the use of networking websites in the hiring process provided a foundation for the study. Primary research, in the form of online surveys distributed to hiring managers at some of the largest international advertising and public relations firms, was conducted to set a foundation for understanding the use of networking websites in the …
Social Media: Revolutionizing The Business World, Emily Raush
Social Media: Revolutionizing The Business World, Emily Raush
Senior Honors Theses
Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.