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Intra-Organizational Communication, Understanding, And Process Diffusion In Logistics Service Providers, Scott J. Grawe, Peter M. Ralston
Intra-Organizational Communication, Understanding, And Process Diffusion In Logistics Service Providers, Scott J. Grawe, Peter M. Ralston
Peter Ralston
Purpose – The purpose of this paper is to investigate, using survey data, how a firm may be able to leverage innovation or processes specifically developed for one customer across its entire customer network using onsite, or implanted, employees.
Design/methodology/approach – Data collected from a survey of 309 implanted logistics service provider (LSP) representatives are analyzed using structural equation modeling.
Findings – The findings show that intra-organizational task interdependence and face-to-face communication can lead to a greater understanding of firm processes developed for specific customers and greater diffusion of these new processes to other customers. Rather than separating customers that …