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Full-Text Articles in Business
A Subjective Evaluation Of Attitudes Towards E-Health, S. Banna, Helen Hasan, J. Meloche
A Subjective Evaluation Of Attitudes Towards E-Health, S. Banna, Helen Hasan, J. Meloche
Helen Hasan
E-health, the provision of healthcare services via the Internet, has the potential to address the limited capacity of the healthcare system and thereby improve health outcomes. While there is considerable development of e-health services in practice, research in this important area often lags practice and takes a restricted view of user needs. The study presented in this paper undertakes a holistic evaluation of perceptions of e-health services and tools by addressing the activities of diverse stakeholders from healthcare practitioners to the general public. The research uses Q-methodology to explore the opportunities, challenges, barriers, and potential benefits of e-health to guide …
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Adjunct Professor Stephen J Kelly
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are examined within a business-to-business context. The results indicate that the three-component model incorporating instrumental, affective and normative dimensions is superior on both substantive and empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise when incorporating commitment into conceptual and empirical studies, and account for these distinct components either by explicitly including or omitting them. …