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Articles 1 - 4 of 4
Full-Text Articles in Business
Moral Development Of Undergraduate Business Students: Online Vs. Residential Programs, Kevin L. Rawls
Moral Development Of Undergraduate Business Students: Online Vs. Residential Programs, Kevin L. Rawls
Kevin L. Rawls
Research related to moral reasoning and development has been increasing over the past decade as a result of the business-related scandals of the early 2000’s. Education has been shown to have a strong correlation to the moral development of individuals. Additionally, the rise in online learning has brought a new dynamic to the cognitive moral development of future business leaders. The problem addressed in this study is how an online program impacts the moral reasoning development of undergraduate business students. This study issued the DIT survey to senior-level undergraduate students declared as business majors from a face-to-face and online format …
Business Ethics Presentation- Pareto Optimality, Kevin L. Rawls
Business Ethics Presentation- Pareto Optimality, Kevin L. Rawls
Kevin L. Rawls
No abstract provided.
Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson
Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson
Kendrick W. Brunson
The success or failure of service-based organizations is determined in large part by consumers’ perceived value of those services. Value can be measured in terms of consumers’ perceived performance quality in comparison with the cost to consumers of purchasing the service. The ideal goal of service marketing organizations is to obtain and maintain a loyal base of delighted customers. Loyalty can be measured in terms of customer satisfaction, retention levels, and perception of service quality. In the higher education industry, private institutions compete for student enrollment with state-funded institutions on factors other than cost value. Standard quality and satisfaction survey …
Electronic Textbooks: An Empirical Study Of Adoption Potential, Kendrick W. Brunson
Electronic Textbooks: An Empirical Study Of Adoption Potential, Kendrick W. Brunson
Kendrick W. Brunson
Mounting conflict brews between collegiate textbook publishers and their end users, college students. Currently, issuing a new textbook edition every 2-3 years provides the only primary revenue source for publishers and authors while escalating prices have spawned alternative outlets of new and used textbooks for students seeking lower prices. A popular publisher solution focuses on electronic textbooks, however, will college students adopt that technology? Research in this study of almost 800 Liberty University residential students reveals a strong reluctance to embrace e-books, and provides insightful rationale for such avoidance behavior.