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Full-Text Articles in Business
Image Formation Information Sources And An Iconic Australian Tourist Destination, Janet Hanlan, Stephen Kelly
Image Formation Information Sources And An Iconic Australian Tourist Destination, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
Tourist destination brand image is a major influencing factor in traveller destination choice. This exploaratory research into the information sources form which destination brand image evolves provides insights which have the potential to improve tourism destination brand development strategies. In-depth interview with 21 international backpackers on Australia's northern NSW coast indicate that mainstream media play little or no part in the formation of respondents' image of the coastal destination of Byron Bay. Rather, word of mouth and autonomous independent information sources were the key media through which respondents formed their image of this iconic Australian tourist destination. Findings also show …
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Adjunct Professor Stephen J Kelly
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are examined within a business-to-business context. The results indicate that the three-component model incorporating instrumental, affective and normative dimensions is superior on both substantive and empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise when incorporating commitment into conceptual and empirical studies, and account for these distinct components either by explicitly including or omitting them. …
A Preliminary Investigation Into Associations Between Components Of Attitudinal Commitment And Relationship Benefits, Stephen Kelly, Don Scott
A Preliminary Investigation Into Associations Between Components Of Attitudinal Commitment And Relationship Benefits, Stephen Kelly, Don Scott
Adjunct Professor Stephen J Kelly
Findings from exploratory research examining antecedents and outcomes of instrumental, affective and normative commitment in a business-to-business setting are reported. Results suggest supplier generated relationship benefits that offer retailers a competitive advantage through cost leadership or differentiation influence instrumental commitment, while interpersonal relationship antecedents such as trust, satisfaction and absence of conflict influence affective and normative commitment. A theoretical model is offered illustrating these relationships and it is proposed that enhanced outcomes will be derived from channel strategies that focus with greater intent on maximising each dimension of commitment through identified antecedents. The vehicle for the study is relationships between …
Competition And Collaboration, Stephen Kelly
Competition And Collaboration, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Developing A Relationship Orientation, Stephen Kelly
Developing A Relationship Orientation, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Evaluating Lapsed Clients In The Health And Weight Loss Industry: The Challenge Of A Mature Market And The Need For A Relational Approach, Stephen Kelly, Jennifer Harrison
Evaluating Lapsed Clients In The Health And Weight Loss Industry: The Challenge Of A Mature Market And The Need For A Relational Approach, Stephen Kelly, Jennifer Harrison
Adjunct Professor Stephen J Kelly
No abstract provided.
A Conceptual Model Of Relationship Orientation, Stephen Kelly
A Conceptual Model Of Relationship Orientation, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Validating A Tri-Component Model Of Attitudinal Commitment, Stephen Kelly
Validating A Tri-Component Model Of Attitudinal Commitment, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, Jennifer Harrison, Stephen Kelly
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, Jennifer Harrison, Stephen Kelly
Adjunct Professor Stephen J Kelly
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community pharmacy businesses in New South Wales, Australia, with 268 responses analysed by confirmatory factor analysis to test a measurement model for each construct and a structural model to test the paper's hypothesis. Findings: The hypothesis was partially supported with results indicating that greater PEU is associated with lower instrumental and normative commitment. The association with affective commitment was more complex. No direct …
Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly
Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly
Adjunct Professor Stephen J Kelly
This paper takes a multi-disciplinary approach to the exploration of the role small businesses play in the globalization of the Australian economy. We ask: do SMEs exist primarily to service the demands of their larger counterparts, relying on large firms to enter foreign markets, or do they have the ability to enter global markets as 'independent' entities, sustaining a consistent competitive advantage. A multiple case study approach has been applied to answer the research questions. Findings indicate that small firms are indeed independent and dynamic operators, crucial to Australia's economic success, and small firms are effective in entering foreign markets …
The Configuration And Function Of Strategic Benefits, Stephen J. Kelly
The Configuration And Function Of Strategic Benefits, Stephen J. Kelly
Adjunct Professor Stephen J Kelly
This paper overcomes limitations evident in extant literature by examining the foundations of the relationship benefits concept and developing a theoretical model that is tested and validated. The findings indicate that salient relationship benefits evident in business-tobusiness relationships can be classified as cost, service, image and flexibility benefits, or more broadly, as strategic benefits that facilitate competitive advantage through the operationalisation of a cost leadership, differentiation or all-rounder strategy.
Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly
Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
Tourist destination brand image is a major influencing factor in traveler destination choice. This exploratory research into the information sources from which destination brand image evolves, aims to provide insights which may improve destination marketing communication strategies. Indepth interviews with 21 international backpackers on Australia’s northern New South Wales coast indicate that mainstream media played little or no part in the formation of respondents’ image of the coastal destination of Byron Bay. Research findings show word-of-mouth (WOM) and autonomous independent information sources were the key mediums through which respondents formed their image of this iconic Australian tourist destination. Findings suggest …
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.
Measuring Service Quality In A Corporatised Public Sector Environment, Karen Mcfadyen, Jennifer Harrison, Stephen Kelly, Don Scott
Measuring Service Quality In A Corporatised Public Sector Environment, Karen Mcfadyen, Jennifer Harrison, Stephen Kelly, Don Scott
Adjunct Professor Stephen J Kelly
Using a modified SERVQUAL scale, this paper measures perceived service quality in a corporatised public sector environment. Five factors were identified: personalised proficiency, empathic professionalism, reliability, tangibles and access; explaining 61% of overall variance. Further analysis using multiple regression also indicated that 45% of the variability in customer satisfaction and 43% of the variability in overall service quality was explained by the five factors. The research was conducted in response to calls for the application of this measure and following a review of extant literature that indicated the limited number of studies undertaken within the public sector that assessed service …
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly
Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.