Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Business
The Representation And Definition Of Shinto Within Travel Guidebooks, Pascal Von Beuningen
The Representation And Definition Of Shinto Within Travel Guidebooks, Pascal Von Beuningen
International Journal of Religious Tourism and Pilgrimage
Japan is a country that is home to polytheistic religions, namely Buddhism and Shintoism. However, in comparison to Buddhism, which is spread widely, Shinto is mainly found in Japan. Thus, foreign visitors are most likely to encounter Shinto and Shinto shrines for the first time when they visit Japan. It can be argued that developing an understanding of the major religion(s) of a country can enhance cultural understanding. However, a clear definition of Shinto is an ongoing debate in Japan and among scholars across the world. Hence, this research tries to understand through Content Analysis of English and German language …
Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio
Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio
The Qualitative Report
This paper probes functions and processes of qualitative document analysis (QDA), a method widely used in case study research. It firstly demonstrates the application of a QDA framework to inform a case study of women entrepreneurs in rural Australia; and provides insights into the lessons learnt, including strengths and limitations of QDA. Secondly, the paper provides guidelines for novice researchers seeking to use thematic analysis in a QDA process, arguing for rigour in naming assumptions and explicitness about the procedures employed. The paper contributes to discussion in the literature that positions QDA not only as a convenient tool, but as …
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee
The Qualitative Report
The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis …
A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi
A Content Analysis Of The Leadership Styles Of Steve Waugh And Sourav Ganguly: Leadership Lesson From The Game Of Cricket, Pratyush Banerjee 21465, Shantanu Shankar Bagchi
The Qualitative Report
In this study, the researchers focus on the leadership styles of two of the game of Cricket’s most charismatic leaders of the twenty-first century – Steve Waugh of Australia and Sourav Ganguly of India in a bid to relate their styles with classic leadership theories. Both Waugh and Ganguly have been arguably recognized as the most successful cricket captains of their respective countries and have earned accolades from cricket pundits as brilliant leaders of men. In this study, a content analysis of the articles about these two legendary captains published in the highly-acclaimed Wisden almanac, electronic media such as Sportstar, …
온라인 고객 리뷰의 분류 항목별 차이 분석, So Young Yang, Hyung Su Kim, Young Gul Kim
온라인 고객 리뷰의 분류 항목별 차이 분석, So Young Yang, Hyung Su Kim, Young Gul Kim
Asia Marketing Journal
Both companies and consumers are highly interested in on-line customer reviews which enable consumers to share their experience and knowledge about products. In this study, after classifying real reviews into context units and deriving categories, we analyzed differences between categories based on channel(manufacturers` homepage/ shopping mall), product attribute(search/experience) and price(high/low). The method to derive categories is based on roughly adopting constructs of ACSI model and elaborate and repetitive classification of real reviews. We set up the classification category with 3 levels. Level 1 consists of product and service, level 2 consists of function, design, price, purchase motive, suggestion/user-tip and recommendation/repurchase …