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Full-Text Articles in Business
Lig손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립, Kwang Ho Ahn, Chang Jo Yoo, Dong Hoon Kim
Lig손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립, Kwang Ho Ahn, Chang Jo Yoo, Dong Hoon Kim
Asia Marketing Journal
After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as ``a partner for sharing precious moments of life``, intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand`s value to be delivered to the customers. Third, …
Determinants Of Mobile Payments: An Empirical Analysis, Lei-Da Chen, Ravi Nath
Determinants Of Mobile Payments: An Empirical Analysis, Lei-Da Chen, Ravi Nath
Journal of International Technology and Information Management
Success of mobile commerce hinges on the availability of methods of payment that are secure, ubiquitously available, globally accepted, and easy-to-use. Mobile payment (mPayment) entails making payments using mobile devices such as wireless handsets, personal digital assistants, and other radio frequency (RF) and near field communication (NFC) devices. While mPayment is still in its infancy, its acceptance is likely to increase considerably in the coming years. In the United States, the acceptance of mPayment lags behind that of Europe and Asia. In the U.S, many experts believe that the next step in mPayment evolution is the development of a single-device …
Technology Support For The Classroom: Technology Alternatives To The Traditional Classroom, Michael L. Gibson, Mari W. Buche, Jerry J. Waite
Technology Support For The Classroom: Technology Alternatives To The Traditional Classroom, Michael L. Gibson, Mari W. Buche, Jerry J. Waite
Journal of International Technology and Information Management
As technology continues to advance, instructors in higher education are able to enhance course instruction. Course support tools can be customized to meet the needs of the instructor, including file sharing, grade tracking, communicating, and making announcements. Blended learning advances course enhancements to include integrated solutions such as links to electronic textbooks and assignments. The most advanced use of technology for educational purposes is found in the distance learning format. This paper describes various uses of technology to support classroom instruction. Examples are provided.