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Articles 1 - 4 of 4
Full-Text Articles in Business
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus
Atlantic Marketing Journal
The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …
The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh
The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh
Journal of Global Hospitality and Tourism
This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …
Social Media Marketing And Business Performance In Brunei Darussalam Amid Covid-19 Crisis, Safi Ullah Khan, Haja Norain Binti Hj Matali
Social Media Marketing And Business Performance In Brunei Darussalam Amid Covid-19 Crisis, Safi Ullah Khan, Haja Norain Binti Hj Matali
ASEAN Journal on Science and Technology for Development
In recent years, the highly competitive business environment and changes in a country's economic situation have affected small and medium-sized enterprises (SMEs). The outbreak of coronavirus disease (COVID-19) has had a significant impact on the global economy and SMEs. The struggle from the pandemic has enabled SMEs to take the challenges to overcome their problems. One way to tackle this problem is that businesses need to improve their marketing strategy by utilizing digital technologies and social media marketing (SMM) platforms, which can improve SMEs resilience and business performance. Therefore, this study investigates the effect of SMM on SMEs’ business performance …