Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Business
Millennials And The Experience-Driven Economy
Millennials And The Experience-Driven Economy
Business Exchange
Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.
Small Business Management: Using Assessment To Help Millennials Bridge The Gap Between The Classroom And Reality, Thomas W. Gainey, Jonathan R. Anderson
Small Business Management: Using Assessment To Help Millennials Bridge The Gap Between The Classroom And Reality, Thomas W. Gainey, Jonathan R. Anderson
Mountain Plains Journal of Business and Technology
The purpose of this paper is to explore students’ perceptions of entrepreneurship as a career path and match those perceptions with academic program assessment in an effort to help academic departments better prepare students for careers in small business management. As this is exploratory research, this paper employs methods that capture a broad perspective, collecting data from multiple sources over the last decade. Data obtained from multiple sources allows for a meaningful and thought-provoking discussion on methods academic departments can use to help prepare students for success. Additionally, the data, analysis, and discussion help inform academic professionals charged with making …
The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge
The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge
Marriott Student Review
Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.
Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson
Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson
Marriott Student Review
Our second edition of MSR is dedicated to two populations – millennials and women. Currently, millennials comprise approximately 35%[1] of the United States’ workforce. Women hold 51.7% of the jobs in the U.S. job market.[2] This MSR issue focuses on the status of these groups in the business world. The reason for this emphasis is that most MSR writers and readers are millennials (which is defined as people between the ages of 18-24) and all of us work with or for women (as well as some of us are women).
Strategies To Retain Millennial Employees At Full-Service Restaurants, Candace A. Ruiz, Anne Davis
Strategies To Retain Millennial Employees At Full-Service Restaurants, Candace A. Ruiz, Anne Davis
International Journal of Applied Management and Technology
Some supervisors lack effective strategies to retain millennial-generation employees. The purpose of this multicase study was to explore effective strategies to retain culinary-educated millennial employees in a full-service restaurant. Nine millennials and three supervisors from three full-service restaurants in Denver, Colorado, consented to semistructured interviews concerning retention strategies. Herzberg’s two-factor theory served to guide the scope and the data analysis for the multicase study. Ten subcategories emerged from the three themes that aligned with Herzberg’s motivation factors, hygiene factors, and millennial values and attitudes. The 10 subcategories were developed suggesting effective strategies differ by supervisor. Among the 10 subcategories, the …