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Full-Text Articles in Business

Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran Dec 2017

Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran

Markets, Globalization & Development Review

No abstract provided.


The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge Aug 2017

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.


The Pr Of Csr For The Casino Industry: A Review Of Challenging Corporate Social Responsibility: Lessons For Public Relations From The Casino Industry, Andrew B. Gustafson May 2017

The Pr Of Csr For The Casino Industry: A Review Of Challenging Corporate Social Responsibility: Lessons For Public Relations From The Casino Industry, Andrew B. Gustafson

UNLV Gaming Research & Review Journal

This is a review of Jessalynn Strauss' recent book, Challenging Corporate Social Responsibility: Lessons for Public Relations from the Casino Industry. Through an analysis of Casino’s CSR practices, Strauss raises some serious concerns about this alignment between CSR and PR, and provides reasons to doubt whether SCR done for strategic bottom line interests rather than purely ethical reasons will consistently accomplish what the casinos set out to achieve.


Strategizing For Corporate Social Responsibility: Wells Fargo Case, Ines Montes-Stewart Feb 2017

Strategizing For Corporate Social Responsibility: Wells Fargo Case, Ines Montes-Stewart

OSR Journal of Student Research

This study evaluates Wells Fargo Corporation’s Corporate Social Responsibility strategy. It employs a qualitative methodology using the instrumental case study approach, within which the broad research question is raised: How does the Wells Fargo Corporation strategize for, and implement, corporate social responsibility? Our findings revealed that Wells Fargo has a solid, well-integrated CSR strategy deeply engrained within its culture, skillfully aligned with its capabilities and resources, and that this plan has been executed expertly within the corporation. We will communicate our findings to their leadership team in hopes they continue expansion of their CSR strategies and recommend they consider seeking …


Pitfalls Of Over-Legalization: When The Law Crowds Out And Spills Over, Mark Kawakami Feb 2017

Pitfalls Of Over-Legalization: When The Law Crowds Out And Spills Over, Mark Kawakami

Indiana Journal of Global Legal Studies

While some academics argue that enforcing voluntary corporate codes of conduct with private law backed sanctions can improve the working conditions of marginalized workers in the global supply chain, there are various risks associated with this "legalization" process. Relying on evidence from the fields of sociology, psychology, and evolutionary anthropology, this contribution will discuss how external incentives like threats of legal sanctions can actually be detrimental to the intrinsic motivations of companies that want to be socially responsible. This paper will also analyze how the crowding out effect and the spillover effect that come with legalizing otherwise voluntary norms could …