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Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Asia Marketing Journal
This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …
Perceived Service Quality Of Electricity Supply In Nigeria: A Survey Of Manufacturers In Kakuri Industrial Estate, Kaduna, Abdulsalam Dauda, Mohammed Abubakar Mawoli, Abdullahi Yusuf Babandako
Perceived Service Quality Of Electricity Supply In Nigeria: A Survey Of Manufacturers In Kakuri Industrial Estate, Kaduna, Abdulsalam Dauda, Mohammed Abubakar Mawoli, Abdullahi Yusuf Babandako
Business Review
Manufacturing firms require adequate business support facilities in order to operate optimally and contribute to the economic growth of nations. The quality of the business support services is as important as their availability or provision. While it has been established that the existing business support services in Nigeria are inadequate, the quality of the existing business support facilities is unknown. Based on the contention that quality is determined by the user or customer, this study evaluates the service quality of electricity services in Nigeria from manufacturers’ perception. The entire population of the study constituting the general managers and assistant managers …
Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer
Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer
Irish Business Journal
The purpose of this paper, which is based on a survey of activity providers in South West Ireland, is to assess the quality of adventure tourism offerings and to investigate which aspects of the experience contribute most to visitors’ perception of quality. In addition, it explores the validity of different methods for the assessment of service quality. A new importance weighted method is developed that avoids the inconsistencies of existing approaches and has higher predictive value than the other models for the Irish sample. A simple performance only approach is second best in explaining variation in overall perception of quality, …