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Full-Text Articles in Business
A Quantitative Model For Crm Performance Evaluations, Sanjeev K. Bordoloi, Prabhu Aggarwal, Tom Tobin
A Quantitative Model For Crm Performance Evaluations, Sanjeev K. Bordoloi, Prabhu Aggarwal, Tom Tobin
Journal of International Technology and Information Management
This paper identifies important performance measurements for the operation of CRM units in the call center industry, and then uses Data Envelopment Analysis (DEA) to compare the performances of a selected set of call centers. The results provide several managerial insights that will assist CRM managers in effective decision making, especially in the areas of increasing efficiencies and improving customer service. Overall, this paper contributes towards managing resources and processes that would aid in the acquisition and support of information technology within a firm.
Seniors And Information Technology: Are We Shrinking The Digital Divide?, Mark E. Mcmurtrey, Ronald E. Mcgaughey, James R. Downey
Seniors And Information Technology: Are We Shrinking The Digital Divide?, Mark E. Mcmurtrey, Ronald E. Mcgaughey, James R. Downey
Journal of International Technology and Information Management
The “digital divide” has been present in the field of information technology (IT) since the inception of the digital computer. Throughout the course of history, one group (or more) has had better access to computer and information technology than another faction. For example: rich versus poor, young versus old, advanced societies versus less developed countries, etc. This disparity has existed for a variety of reasons, among them political, cultural, economic and even class or socioeconomic in nature. This paper examines one particular component of this phenomenon, the “gray divide” pertaining to the use of IT by our elderly, or senior …
Linking Information Technology And Competitive Strategy: Evidence From China’S Third-Party Logistics Industry, Fujun Lai, Dahui Li, Qiang Wang
Linking Information Technology And Competitive Strategy: Evidence From China’S Third-Party Logistics Industry, Fujun Lai, Dahui Li, Qiang Wang
Journal of International Technology and Information Management
This study examined how information technology (IT) influences competitive strategies of third- party logistics (3PL) providers in mainland China. First, we examined the influences of IT on the firm’s IT advantage over its competitors. Second, the relationship between IT and competitive strategy was examined. The results show that IT has a significant influence on a firm’s IT advantage and its competitive strategy.