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Growth Of Business Schools On Social Media: A Comparative Analysis With Focus On Iba Karachi, Erum Hafeez Aslam
Growth Of Business Schools On Social Media: A Comparative Analysis With Focus On Iba Karachi, Erum Hafeez Aslam
Business Review
When the Institute of Business Administration Karachi established a presence on various social media platforms in 2009, its audience and followers grew dramatically. Face book, Twitter, YouTube and LinkedIn all proved to be useful tools to disseminate information for its target audience including prospective and current students, faculty, staff, alumni, parents and industry. By 2012, however, social media activity became somewhat stagnant, as it was observed that content on various interfaces, although informative, lacked engagement and interaction with the audience. After several months of close monitoring, a number of issues were identified; for example, content only consisted of program and …
A Comparative Study Of Leading Business Schools Of Pakistan: The Market Acceptability Of Iba Business Graduates In The Corporate Sector, Yaseen Ahmed Meenai, Rizwan Raheem Ahmed
A Comparative Study Of Leading Business Schools Of Pakistan: The Market Acceptability Of Iba Business Graduates In The Corporate Sector, Yaseen Ahmed Meenai, Rizwan Raheem Ahmed
Business Review
In Pakistan, establishing and running business schools in private sector flourished because of the increasing propensity of students for business studies to commence their career as executives in corporate and other sectors. But, this has become a commercial activity. There are only few public and private institutes which are the role model for others. The mushroom growth of private and public business schools all over Pakistan has opened the possibilities for businesses/industries to have an access to qualified business graduates, at the same time students also have a wide range of choice of business institutes both from private and public …