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Tourism and Travel

Embry-Riddle Aeronautical University

Customer service

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A Tale 3 Airlines: Customer Service In Summer 2022, John C. Griffith, Donna Roberts Jan 2024

A Tale 3 Airlines: Customer Service In Summer 2022, John C. Griffith, Donna Roberts

International Journal of Aviation, Aeronautics, and Aerospace

Does customer service - good or bad - really matter? Customer surveys from Ryanair, Southwest and Spirit Airline passengers were examined to determine their perceptions on customer service for May through September 2022. Ryanair (n=71) and Southwest (n=102) were rated significantly higher than Spirit Airlines (n=263) in overall rating (p