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Full-Text Articles in Business
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Atlantic Marketing Association Proceedings
No abstract provided.
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff
Developing A Model For Entrepreneurs: Niche Tourism And Consumer Typologies, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Of A Tourism Destination – Case Study Rugova, Luljeta Shaqiri, Ilia Kristo, Ylber Limani
Marketing Of A Tourism Destination – Case Study Rugova, Luljeta Shaqiri, Ilia Kristo, Ylber Limani
UBT International Conference
Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.
Parallel Sessions (Brand Management): Marketing Strategies To Raise Global Economy And Reduce Poverty Through Tourism Development In The Third World Countries- A Case Study Of Sindh, Munir Moosa Sadruddin
Parallel Sessions (Brand Management): Marketing Strategies To Raise Global Economy And Reduce Poverty Through Tourism Development In The Third World Countries- A Case Study Of Sindh, Munir Moosa Sadruddin
International Conference on Marketing
Tourism industry serves as a ray of hope for many developing countries. It is a source of sociocultural exchange, which not only boosts economy, but also improves the living standard of poor people. The research paper attempts to suggest strategies to reduce poverty in the developing countries through adaptation of pro- poor tourism techniques (Wood, 2005; Jamieson et al., 2004; Jamieson, 2003; Ashley et al., 2001). These techniques can also be used to restore the livelihood of people affected by natural calamities. Case study methodology has been used for this particular research. Single case study of Sindh has been taken …
Analysing Toruism Consultancy Market In Albania. Problems And Conditions, Fioralba Vela, Ermelinda Kordha
Analysing Toruism Consultancy Market In Albania. Problems And Conditions, Fioralba Vela, Ermelinda Kordha
UBT International Conference
Tourism in Albania is now facing a lot of challenges regarding the improvement of service quality, in terms of primary offer and secondary one. In this paper the main focus is consultancy in the tourism sector, its importance in tourism development and the situation in Albania regarding its usage and adoption. This paper refers to the market of service providers in tourism sector, its actual development in Albania with refer to the size, actors and factors that affect its development, its importance in the development of tourism sector in Albania, etc. In this study are included the most important market …
Branding For Tourism: Case Of Nepal, Tek Nath Dhakal
Branding For Tourism: Case Of Nepal, Tek Nath Dhakal
International Conference on Marketing
This paper examines the sector-wise tourist arrivals and their contributions in Nepal. It also explores the major challenges for augmenting the tourism development in Nepal. For the purpose of study, both primary and secondary information has been generated. Secondary information will be generated from the publication of the Nepal Tourism Board, Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance and the tourism associations. Interviews have been taken with the governmental executives working with Ministry of Tourism and Civil Aviation, Nepal Tourism Board, tourist business entrepreneurs and the tourists for generating primary information.
The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani
The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani
Caesars Hospitality Research Summit
Abstract The enterprises should be created differences such as; to be able to sustain their entity in the face of competitor, to have position in the sector, to present value in the products and services that have been offered for ensuring profit and to be reliability and honesty. The corporate reputation has been considered as a competition tool that can be revealed these differences. This study aims to put forth the effects of corporate reputation management in the hotel businesses. Managers' idea, working in the hotel businesses in Turkey, about reputation management has been determined and asked them to make …
An Analysis Of Crime Statistics To Tourist Areas And Non-Tourist Areas In New Orleans, Kim H. Williams
An Analysis Of Crime Statistics To Tourist Areas And Non-Tourist Areas In New Orleans, Kim H. Williams
Caesars Hospitality Research Summit
The economic impact of travel and tourism to New Orleans, Louisiana is immense. In New Orleans, tourism is one of the leading industries which accounts for the city’s economic recovery in Post-Katrina New Orleans. Tourism was one of the major industries to the New Orleans economy and accounted for 35% or $210 million of the City of New Orleans’ annual operating budget (New Orleans Tourism Marketing Corporation, 2008). Yet, tourism leaders and officials are plagued with the negative perception of crime as New Orleans tops U.S. cities as the murder capital of the United States (McCarthy, 2007). The negative perception …
Travel And Spending Characteristics Of The Mature Biker: An Exploratory Study, Kelly Ann Way, Lona J. Roberts, Jean Turner
Travel And Spending Characteristics Of The Mature Biker: An Exploratory Study, Kelly Ann Way, Lona J. Roberts, Jean Turner
Caesars Hospitality Research Summit
Hospitality Research Summit--Tourism segment
Hotel Guests’ Perceptions Of Sustainable Hotel Practices In A Mexican Destination, Orie Berezan, Michelle Millar, Carola Raab
Hotel Guests’ Perceptions Of Sustainable Hotel Practices In A Mexican Destination, Orie Berezan, Michelle Millar, Carola Raab
Caesars Hospitality Research Summit
Hotel selection and attributes that are important to travelers has been extensively researched using a variety of methods (Dolnicar, 2002). Dolnicar & Otter (2003) confirmed, after reviewing 21studies related to hotel attributes, cleanliness as the top priority, followed by hotel location. In total, 173 attributes were identified that were related to image, price/value, the hotel itself, and service (Lockyer, 2005). None of those attributes, however, were related to environmental attributes of a hotel. For more than a decade, the hospitality industry has been under pressure by government legislation and regulations to implement environmental strategies and thereby reduce their carbon footprint …