Business Commons^™

Social Media Firestorms: How Does Observing Customer-To-Customer Incivility Affect Consumers’ Brand Evaluation And Behavioral Intentions?, Tyson Ang

Faculty Research Day

Project Description: Brands increasingly engage customers through social media platforms. However, just like human, brands too can make mistake when interacting with customers. The higher the engagement, the higher the chance of brands committing mistakes. These mistakes tend to be amplified in the context of social media, which may eventually lead to a firestorm against the brand. Social media firestorm refers to a sudden, rapid discharge of large quantities of intensely negative messages against a brand. Even more concerning is that these firestorms are usually accompanied by uncivil interactions between customers who have opposing views on the issue at …

Impact Of Changes In State Merit-Aid Programs On College Attendance, Nabaneeta Biswas, Poulomi Dasgupta

Faculty Research Day

Between 1990 and 2010 a total of 25 states adopted merit aid programs. Merit-aid programs increase college enrollment. West Virginia's PROMISE had a statistically significant impact on college enrollment in the state.

Telehealth In Critical Care: Quality And Cost Outcomes, Michael Robbie, Stephanie Cole, Bukola Abodunde, Alberto Coustasse

Faculty Research Day

The purpose of this study was to assess the potential for the implementation of telehealth in the ICU to determine its impact on quality of care and overall healthcare costs. The primary hypothesis of this study was that telehealth would be linked with lower ICU LOS and hospital mortality rates among critically ill patients.

Post-Implementation Analysis Of The Impact Of Intravenous Automation Systems On Health-System Pharmacy Operations, Craig Kimble, Ken Maxik, Chris Booth, Michael Rudolph, Kim Broedel-Zaugg

Faculty Research Day

We have all seen the reports on the news about issues related to IV rooms and IV room compounding. Many health-system pharmacies have implemented, or are considering some form of intravenous (IV) automation and/ or compounding system in their clean rooms to reduce pharmacy errors and improve accuracy, productivity, and workflow. Manufacturers tout that automated systems, used appropriately, aid in reducing errors from reaching patients. Additionally, IV admixture automation is one of the most recent areas where technology has been added to pharmacy workflow.

Fdi Inflows And Educational Attainment: Evidence From China, Yi Duan, Lei Li

Faculty Research Day

This study investigates the impact of FDI on education attainment through labor market conditions in China using micro data. China has attracted a substantial amount of FDI in the past years and has made education advancement its priority. However, attracting FDI can have unintended consequences to depress educational attainment and human capital formation.

Patient Communication With Their General Practice Physicians: Does Age Matter?, William K. Willis, Marcy Butler, Ashish Chandra

Faculty Research Day

We examine the difference in outcomes between various age groups and their communication with their General Practitioner.

Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei

Faculty Research Day

Project Description: Cause-related marketing refers to a company’s social initiative in which the company donates a specified amount to a chosen cause in response to every purchase the consumers made. Many multinational corporations (MNCs) have used cause-related marketing as a strategy to improve their brand image and positioning in the global market. However, what makes cause-related marketing effective in the international market is not well understood. Drawing on social impact theory, this project uncovers the factors that affect the effectiveness of cause-related marketing strategy in the global market context. Specifically, across two studies, this research has found that the …

Tax Law And 100 Years Of New York Giants Season Tickets: A Multifaceted Analysis Of One Fan’S Fortune, Casey W. Baker

Faculty Research Day

Sports and tax Law? The confluence of money and unique factual situations create issues that the regulatory structure may not contemplate.

Attorney-Client Sexual Relationships In The #Metoo Era, Casey Baker

Faculty Research Day

Attorneys play a critical role in remedying the problem of sexual assault in American industry, but the legal profession does not consistently police itself regarding such issues.

In 2002, the American Bar Association established a model ethical rule prohibiting attorneys from entering into sexual relationships with a client unless the sexual relationship existed at the time the attorney-client relationship began. As of 2019, twenty states plus the District of Columbia have failed to adopt the model rule or substantially similar prohibitions. Furthermore, only eight states by rule address sexual relationships between attorneys and constituents of organizational clients. State ethics rules …

An Examination And Survey Of The Current State Of Charter Schools In The United States, Raymond Keener Iii

Faculty Research Day

Charter Schools were introduced in the United States nearly thirty (30) years ago as an alternative to the traditional model of public schools. The current analysis examines the underlying structure and nature of charter schools, their perceived advantages and disadvantages, and whether the system is working effectively.

Barriers To Employment: A Substance Abuse Story, Ralph E. Mckinney

Faculty Research Day

Whilst prior research is available on substance abuse and resources have been allocated from various governmental agencies and private organizations, the effects of substance abuse issues continue to persist within Appalachia. A constant variable in mitigating recidivism in substance abuse is employment. Moreover, the economy and culture of Appalachia is distinctly different with limited research in the field having focused on these issues. The purpose of this study is to identify barriers (e.g., criminal convictions, financial resources, and jobseeker KSAO (Knowledge, Skills, Abilities and Other Characteristics)) in obtaining sustainable employment that individuals may experience as a result of an association …

Monetary Policy In China: A Factor Augmented Var Approach, Boniface Yemba, Biyan Tang, Erick Kitenge

Faculty Research Day

We use a Factor-Augmented VAR (FAVAR) model to investigate the effectiveness of monetary policy in China. As the Chinese economy is an open economy, our FAVAR model divides the macroeconomic variables into three groups. The first group contains measures of external shock to Chinese economy while others groups contain the measure of output and price. This approach allows factors to have an economic interpretation. We estimate our model with the maximum likelihood technique and that an increase in the change of money supply "Divisia M2"has substantial and direct impact on Chinese economic activity and inflation. Our results also find that …

Benefits And Constraints Of Telepsychiatry And Rural Healthcare In The United States And West Virginia, Alberto Coustasse

Faculty Research Day

About 60 million individuals, or 19.3% of the U.S population, lived in rural areas. Rural areas have encountered a higher than average shortage of mental health services, transportation, number of providers, poverty, and lack of insurance. The purpose of this research was to analyze the quality of care with the utilization of telemedicine in psychiatric care as well as its potential cost-saving benefits to both the payers and patients in the US and West Virginia. Tele psychiatric has been a successfully integrated program into psychiatric facilities reaching rural, prisons or city facilities based on that it has increased the volume …

A Promise-Ing Change? West Virginia’S Merit Aid Program And College Enrollment, Nabaneeta Biswas

Faculty Research Day

Merit-based aid is known to increase college attendance and completion. By altering the economic costs of higher education and providing incentives for academic excellence such programs increase the educational attainment of student populations. In a similar vein, West Virginia’s college scholarship program, PROMISE has been found to improve educational outcomes of college attendees and facilitate on-time degree completion among scholarship recipients. However, little is known about the scholarship’s impact on college-going rates. For a state with historically low rates of college attendance this is a pertinent question. This paper examines the effects of PROMISE on enrollments at post-secondary institutes. Using …

An Analysis Of Job Application Method Preference: Comparing Online And Traditional Recruitment Systems, Uyi Lawani

Faculty Research Day

The use of the internet has become pervasive in the recruitment process involving both hirers and job seekers. Prior to this era, firms relied on traditional methods for recruitment. Presently, organizations try to balance the combination of electronic hiring tools and various other traditional methods for recruitment but they differ in the extent to which they adopt a mix of these systems. While some can be found at the extremes, others situated in between have adopted hybrid forms that combine both methods in varying proportions. Candidates who are mainly the targets of these recruitment approaches are the consumers of what …

Foreign Aid Allocation And Conflict In Sub-Saharan Africa: A Spatial Analytical Approach, Yi Duan

Faculty Research Day

This project uses geographic information systems (GIS) skills to test the effect of foreign aid on conflict occurrences and fatalities at local level in Sub-Saharan Africa. Using lagged aid variables as the instruments for current aid, negative relationship between current aid and future conflict is detected. Aid is effective to deter conflict when conflict events happening in short period or particular types of conflict events are under way. Income per capita, with night lights per capita as proxy, has non-linear impacts on conflict occurrences. Foreign aid can alleviate conflict and help Sub-Saharan countries to jump out of the low-income-conflict trap.

Personal Health Records Interoperability, W. Kent Willis, Alberto Coustasse

Faculty Research Day

Implementation of Personal Health Record interoperability requires the adoption of national standards. These standards have been driven by regulation. The Center for Information Technology Leadership (CITL) estimates PHRs could result in an annual net value of nineteen-billion dollars. This is based on cost savings to healthcare providers and payers over a ten-year implementation period with an 80% U.S. adoption rate.