Business Commons^™

Social Media Firestorms: How Does Observing Customer-To-Customer Incivility Affect Consumers’ Brand Evaluation And Behavioral Intentions?, Tyson Ang

Faculty Research Day

Project Description: Brands increasingly engage customers through social media platforms. However, just like human, brands too can make mistake when interacting with customers. The higher the engagement, the higher the chance of brands committing mistakes. These mistakes tend to be amplified in the context of social media, which may eventually lead to a firestorm against the brand. Social media firestorm refers to a sudden, rapid discharge of large quantities of intensely negative messages against a brand. Even more concerning is that these firestorms are usually accompanied by uncivil interactions between customers who have opposing views on the issue at …

The African Digital Citizen’S Awareness Of Online Information Privacy, Sam Takavarasha Jr, Liezel Cilliers, Willie Chinyamurindi

African Conference on Information Systems and Technology

Internet access continues to increase among the youth in developing countries, like South Africa, due to the exponential growth of mobile penetration and the higher education system’s reliance on Information and Communication Technologies. Higher education graduates are expected to be digital citizens in the workplace, which is characterised by socio-economic inclusion and academic capability. However, this increased exposure to the Internet does present information privacy challenges. This paper investigates young adults’ perceptions and concomitant behaviours to protect their information privacy when using Internet sites. The paper further aims to unpack young adults’ understanding of the potential problems and their preparedness …

Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick

Celebration of Learning

This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …

Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, Jose Deus

International Conference on Gambling & Risk Taking

Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores

José Pereira de Deus

Gaming inspector, SRIJ, Portugal

jose.deus@sapo.pt ; jose.deus@turismodeportugal.pt

Abstract

This study evaluates the role of a casino in the promotion of the image and development of a tourist destination. The basis of analysis is the city of Ponta Delgada, the capital of the Azores islands, Portugal. The purpose is to determine what impact the casino may have as a tourist attraction in the destination area.

The methodology includes surveys of domestic and foreign tourists about the perception of the image of Ponta …

Representation Of Minorities Displayed On College Webpages, Jose Cruz Perez

Undergraduate Research Conference

Advertisements play an important role in nearly everyone's life. Every single day people view a wide range of advertisements. With the population of America becoming more and more diverse in terms of race it would make sense that advertisements would reflect that same concept. However, it does not appear that advertisements actually reflect this idea. In the 2010 ads for the Super Bowl, only four out of the sixty-seven featured an African American in an ad. (Lapchick, 2010) Not only are minorities not being adequately represented in advertisements but they also only get featured for certain ads. African Americans find …

Yes, We Can Brewing Company, Madison Hailey Murphy

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Yes, We Can! Brewing Company is a minority owned and operated small batch microbrewery for black women, by black women. The brewery aims to change the narrative of women of color in the craft beer industry by creating unparalleled quality beverages that empower this underserved market. Yes, We Can! is blazing the trail by paying homage to the original trailblazers, crafting beer as complex as the women on our labels. From Mae Jemison, the first African American female astronaut to travel to space to Bessie Coleman, the first African American woman to hold a pilot license, each can’s label will …

Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome

Atlantic Marketing Association Proceedings

No abstract provided.

Content Marketing Today, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth

Atlantic Marketing Association Proceedings

No abstract provided.

Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal

Atlantic Marketing Association Proceedings

No abstract provided.

Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen

Atlantic Marketing Association Proceedings

No abstract provided.

Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Plan To Update The Marketing Literature On Legal Regulation Of Firms Using Direct Or Indirect Comparative Advertising In The United States, William Neese, Natalie Bryant, David Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …