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Caesars Hospitality Research Summit

Hospitality industry

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Full-Text Articles in Business

The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani Jun 2010

The Effect Of Corporate Reputation Management As A Competition Tool On Tourism Businesses, Yuksel Ozturk, Serdar Cop, Rana Allahyari Sani

Caesars Hospitality Research Summit

Abstract The enterprises should be created differences such as; to be able to sustain their entity in the face of competitor, to have position in the sector, to present value in the products and services that have been offered for ensuring profit and to be reliability and honesty. The corporate reputation has been considered as a competition tool that can be revealed these differences. This study aims to put forth the effects of corporate reputation management in the hotel businesses. Managers' idea, working in the hotel businesses in Turkey, about reputation management has been determined and asked them to make …


Travel And Spending Characteristics Of The Mature Biker: An Exploratory Study, Kelly Ann Way, Lona J. Roberts, Jean Turner Jun 2010

Travel And Spending Characteristics Of The Mature Biker: An Exploratory Study, Kelly Ann Way, Lona J. Roberts, Jean Turner

Caesars Hospitality Research Summit

Hospitality Research Summit--Tourism segment