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Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
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My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.