Business Commons^™

Strategies For Sustainability In Multilevel Marketing Organizations, Nicole Renea Cordell

Walden Dissertations and Doctoral Studies

The number of entrepreneurs in the direct sales industry has steadily increased since 2010; however, the annual turnover rate is 56%. The purpose of this multiple case study was to explore multilevel marketing (MLM) entrepreneurial leadership strategies implemented to help ensure sustainability of entrepreneurial MLM businesses for longer than 5 years. Purposive sampling was used to recruit 10 entrepreneurs who maintained an MLM business more than 5 years and used a hierarchical status that required a team. The transformational leadership theory constituted the conceptual framework for researching leadership as a concept of entrepreneurship and sustainability in MLM. Data were collected …