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Articles 1 - 13 of 13
Full-Text Articles in Business
The Role Of Motivation In Financing Women-Owned Businesses, Severine C. Bryan
The Role Of Motivation In Financing Women-Owned Businesses, Severine C. Bryan
Walden Dissertations and Doctoral Studies
Women-owned small businesses contribute significantly to the U.S. economy, accounting for 55% of all new ventures; however, women entrepreneurs receive only 2% in external financing. The growth of small businesses is contingent on business owners receiving adequate financing. Business leaders should consider how obstacles, such as lack of motivation, impede the pursuit of external financing. Grounded in Vroom's expectancy theory of motivation, the purpose of this correlational study was to analyze the relationships among valence, instrumentality, expectancy, and the desire to seek business financing. The study included women small business owners in the United States. Data were collected from a …
Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks
Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks
Walden Dissertations and Doctoral Studies
Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of …
Strategies That Small Business Leaders Use To Motivate Millennial Employees, James Alvaro Nilo
Strategies That Small Business Leaders Use To Motivate Millennial Employees, James Alvaro Nilo
Walden Dissertations and Doctoral Studies
Millennial workers occupy the majority of employment positions worldwide, which is a concern to business leaders in the United States related to having knowledge and ability to train, motivate, and retain millennial employees. Using Gilbert's behavior engineering model as a conceptual framework, this multiple case study explored the strategies that business leaders used to motivate their millennial employees. The study population included 4 leaders of small restaurant businesses in eastern North Carolina. Data were collected from semistructured, face-to-face interviews using 7 open-ended questions and review of company documents, websites, and social media. Data were coded and analyzed following Morse's method …
Small And Medium-Sized Enterprises Obtaining Public Procurement Contract Awards, Asha Mcglashan
Small And Medium-Sized Enterprises Obtaining Public Procurement Contract Awards, Asha Mcglashan
Walden Dissertations and Doctoral Studies
The dominance of federal and state contracts by large enterprises reduces the share of contracts small and medium-sized enterprises' (SMEs) business leaders obtain. As of the last census reading in 2016, SMEs received only 23% of contracts. The purpose of this multiple case study was to explore the strategies of 3 small business leaders, operating in south Florida, for obtaining state contracts through public procurement. The thematic findings were in the context of the principal-agent theory as the conceptual framework. The participants answered 10 questions in semistructured interviews and provided organizational procurement documents for review. The methodological triangulation of multiple …
Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Effective Strategies To Sustain Small Businesses In Rural Areas, Nicole A. Dobson
Walden Dissertations and Doctoral Studies
Compared to their urban counterparts rural small businesses face unique socio-economic and environmental challenges including isolation, lack of resources, poverty, limited networks, and a smaller population of working age adults. The purpose of this qualitative case study was to explore effective strategies that rural small business managers have used to sustain a business in their area. The population for this study included a purposeful selection of 8 rural small businesses. Institutional theory served as the conceptual framework for this study. Data was collected using semi-structured face-to-face interviews of participants. The data was analyzed and coded by using a modified Van …
Social Media Marketing Strategies In Landscape Industry Small Businesses, Crystal Victoria Lupo
Social Media Marketing Strategies In Landscape Industry Small Businesses, Crystal Victoria Lupo
Walden Dissertations and Doctoral Studies
Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchange theory to explain how social behavior results from the exchange …
Small Business Marketing Strategies For Physical Therapy Practice Owners, Matthew Lane Daugherty
Small Business Marketing Strategies For Physical Therapy Practice Owners, Matthew Lane Daugherty
Walden Dissertations and Doctoral Studies
The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand equity model, and data were …
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Walden Dissertations and Doctoral Studies
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …
Strategic Working Capital Sourcing Strategies For The Survival Of Small Businesses, Gregory Smith
Strategic Working Capital Sourcing Strategies For The Survival Of Small Businesses, Gregory Smith
Walden Dissertations and Doctoral Studies
Fifty percent of small businesses fail before attaining their 5-year anniversary. The lack of sufficient working capital is one of the major reasons for small business failure. Pecking order theory was employed as the conceptual framework for this multiple case study to explore the working capital sourcing strategies of 6 purposely selected successful small business owners in the Southeast region of the United States used to sustain their businesses beyond 5 years. Data sources included semistructured interviews and company documents. Data analysis included thematic coding of the material using statistical software. The modified Van Kaam method was used to analyze …
Sustainability Strategies For Successful Small Businesses, Barbara Stovall
Sustainability Strategies For Successful Small Businesses, Barbara Stovall
Walden Dissertations and Doctoral Studies
Small businesses struggle to survive for longer than 5 years because owners lack knowledge of strategies to sustain financial capital. The purpose of this multiple case study was to explore strategies small business owners used to maintain financial capital to ensure survivability for longer than 5 years. The sample included 3 successful service- related small business owners located in the southeastern United States. Systems theory and the theory of entrepreneurship provided the conceptual framework for the study. Data collection involved face-to-face, semistructured interviews and a review of company websites and organizational documents. Member checking enhanced the credibility of the findings. …
Employee Retention Strategies In Trinidadian Small Enterprises, Alicia Singh
Employee Retention Strategies In Trinidadian Small Enterprises, Alicia Singh
Walden Dissertations and Doctoral Studies
Organizational leaders face obstacles stemming from the lack of employee retention. An ineffective retention strategy can result in the loss of employees and the loss of institutional knowledge. Lack of appropriate retention strategies can negatively impact the reputation of the organization and ultimately affect the financial standing of an organization. Grounded by Herzberg's 2-factor theory, the purpose of this multiple case study was to explore strategies small retail business managers in Trinidad used to retain employees. I collected data through face-to-face semistructured interviews with 5 small business managers and a review of company documents. Data were analyzed using methodological triangulation, …
Successful Strategies For The Survival Of Business Owners In Nigeria, Ayodeji Akinso
Successful Strategies For The Survival Of Business Owners In Nigeria, Ayodeji Akinso
Walden Dissertations and Doctoral Studies
Small businesses remain the engine of growth in an economy such as Nigeria's economy. The objective of this study was to explore the high failure rate of small businesses during the first 5 years of business activities in Nigeria. The research design for this study was a multiple case study. The targeted population was small-scale entrepreneurs from 3 facilities in the soybean processing industries in Ibadan, Nigeria. The cognitive theory was the conceptual framework for the study. The data collection process was semistructured in-person interviews of 3 successful soy processing business owners. The data analysis process was conducted following the …
Strategies For Used Car Dealership Owners To Sustain Business In A Competitive Environment, Jude Thaddeus Suh
Strategies For Used Car Dealership Owners To Sustain Business In A Competitive Environment, Jude Thaddeus Suh
Walden Dissertations and Doctoral Studies
Small used car dealership ventures experience high business failures in the marketplace. Grounded in the resource-based view (RBV) theory, the purpose of this multiple case study was to explore strategies used car dealership owners and managers employ to remain profitable and sustain operations for longer than 5 years. In this study, 10 participants, including 5 owners and 5 managers from small used car dealerships in Colorado participated in face-to-face semistructured interviews. These participants have developed successful strategies to remain profitable for at least 5 years. Using methodological triangulation, field notes and documentary evidence supplemented the data collected through semistructured interviews. …