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Reducing Technology Costs For Small Real Estate Businesses Using Cloud And Mobility, Linda Anne-Marie Mcintosh
Reducing Technology Costs For Small Real Estate Businesses Using Cloud And Mobility, Linda Anne-Marie Mcintosh
Walden Dissertations and Doctoral Studies
Increased client accessibility strategies, awareness of technology cost, and factors of third-party data security capabilities are elements small real estate business (SREB) owners need to know before adopting cloud and mobility technology. The purpose of this multiple case study was to explore the strategies SREB owners use to implement cloud and mobility products to reduce their technology costs. The target population consisted of 3 SREB owners who had experience implementing cloud and mobility products in their businesses in the state of Texas. The conceptual framework of this research study was the technology acceptance model theory. Semistructured interviews were conducted and …