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Full-Text Articles in Business
Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos
Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos
Walden Dissertations and Doctoral Studies
Many small business leaders lack social media marketing strategies, which can negatively affect sales revenue. Small business leaders who fail to increase revenues are at a higher risk of failure. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore social media marketing strategies small business leaders use to increase revenue. The participants were 13 small business leaders in central Florida who successfully managed social media marketing strategies to increase revenues. Data were collected from semistructured interviews, reviewing businesses’ social media, financial reports, and interview notes. Thematic analysis was used to analyze the data. …
Strategies To Integrate Innovation Into Business Practices In The Nigerian Private Sector, John Nbanefo Chukwudifu
Strategies To Integrate Innovation Into Business Practices In The Nigerian Private Sector, John Nbanefo Chukwudifu
Walden Dissertations and Doctoral Studies
Business leaders not integrating innovation into their business practices exhibit lower financial performance. Business leaders integrating innovation into their business practices increase operational and financial performance. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore strategies business leaders in the Nigerian private sector use to effectively integrate innovation into their business practices to increase financial performance. Study participants were three business leaders who developed successful strategies to effectively integrate innovation into their business practices to increase financial performance. Data were collected from semistructured interviews, organizational documents, and artifacts. Thematic analysis was …
Strategies To Justify Resource Allocation To Corporate-Sponsored Volunteer Programs, Jolene Cantrell
Strategies To Justify Resource Allocation To Corporate-Sponsored Volunteer Programs, Jolene Cantrell
Walden Dissertations and Doctoral Studies
An increased interest in how perceptions of stakeholders and customers can affect the performance of an organization has led some scholars to study the link between corporate social responsibility (CSR) and financial performance. Some business leaders attempt to allocate significant time and resources towards CSR, specifically corporate-sponsored volunteer (CSV) programs, but have yet to develop the business rationale and lack strategies. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative multiple case study was to explore strategies central Florida executive level business leaders used to establish or maintain CSV programs. Participants comprised three business leaders from central Florida firms …
Financial Strategies To Sustain Small Businesses Beyond 5 Years, Sandra Elizabeth Siddons
Financial Strategies To Sustain Small Businesses Beyond 5 Years, Sandra Elizabeth Siddons
Walden Dissertations and Doctoral Studies
Inadequate financial knowledge and planning have frequently led to small business failures. Small business owners (SBOs) who lack financial strategies to sustain their organizations may contribute to the estimated closure of 50% of new small businesses, found frequently occurring within the first 5 years of formation. Grounded in the human capital theory, the purpose of this qualitative multiple case study was to explore financial knowledge and skills SBOs successfully used in support of long-term sustainability. The participants were five SBOs who used financial decision-making strategies to sustain their small business beyond 5 years in Northern Illinois. Upon completion of data …
The Moderating Impact Of Yoga On The Relationship Between Employee Job Satisfaction And Trust In Management, Khalid George Darargeh
The Moderating Impact Of Yoga On The Relationship Between Employee Job Satisfaction And Trust In Management, Khalid George Darargeh
Walden Dissertations and Doctoral Studies
Employees with low job satisfaction are less likely than employees with average or high job satisfaction to achieve organizational productivity objectives. Owners of U. S. companies lose an estimated $605 billion each year in productivity due to low employee job satisfaction. Grounded in the leader-member exchange theory, the purpose of this quantitative correlational study was to examine the moderating impact of yoga on the relationship between employee trust in leadership and employee job satisfaction. Using LinkedIn and Facebook, participants were 80 full-time professionals living in the Baltimore County or Baltimore City vicinities who varied in their participation in yoga as …
Implementation Of Motivational Strategies In The Manufacturing Industry, Lucretia Antoinette Starnes
Implementation Of Motivational Strategies In The Manufacturing Industry, Lucretia Antoinette Starnes
Walden Dissertations and Doctoral Studies
Some leaders in the manufacturing industry face challenges in engaging employees to increase productivity. Manufacturing leaders who effectively engage employees can build meaningful communication and achieve organizational goals that can motivate employees to increase productivity. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore motivational strategies manufacturing industry leaders use to engage employees to increase productivity. Participants included five managers at one manufacturing company located in northern Kentucky. Data were collected from semistructured interviews and company documents. Data were analyzed using Yin’s five-phase cycle. Three themes emerged: building a culture of meaningful communication, …
Hotel Managers’ Motivational Strategies For Enhancing Employees’ Performance, Nickea Katherine Harris
Hotel Managers’ Motivational Strategies For Enhancing Employees’ Performance, Nickea Katherine Harris
Walden Dissertations and Doctoral Studies
More than 87% of United States hotel employees are not engaged. Hotel general managers who struggle to engage employees are at risk of damaging organizational effectiveness. Grounded in Maslow’s hierarchy of needs, the purpose of this qualitative multiple case study was to explore the strategies general managers of full-service hotels used for enhancing employees’ performance. The participants consisted of general managers from 3 full-service hotels in Hawaii who have successfully developed and deployed strategies to enhance employees’ performance. Data were collected from semistructured interviews, company websites, advertisements, and observations. Yin’s 5-stage analysis was used to analyze the data, and 3 …
Effective Decision-Making Strategies That Support Long-Term Sustainability In Nondenominational Churches, Andre Paul Davis Jr.
Effective Decision-Making Strategies That Support Long-Term Sustainability In Nondenominational Churches, Andre Paul Davis Jr.
Walden Dissertations and Doctoral Studies
Ineffective financial decision-making has frequently led to nondenominational church failures and contributes to 4,000 to 8,000 churches closing each year in North America. Grounded in stewardship theory, the purpose of this qualitative multiple case study was to explore effective financial decision-making strategies in nondenominational churches that support long term sustainability. Participants were 10 church leaders who successfully used financial decision-making strategies to support long-term sustainability in Central North Carolina was used for this study. Data were collected from semi structured interviews and internal church documents relating to church leadership's financial decision-making and analyzed using thematic analysis. Four themes emerged: budgeting …
Employee Retention Strategies In The Quick Service Restaurant Industry, Jason Gorham
Employee Retention Strategies In The Quick Service Restaurant Industry, Jason Gorham
Walden Dissertations and Doctoral Studies
Organizations whose managers cannot retain their employees often experience additional hiring and training costs, a loss of continuity and productivity, and risk damaging employee morale. Some managers in the quick-service restaurant industry (QSRI) lack strategies to retain employees, thereby adding to an organization’s expense. Grounded in the transformational leadership theory, the purpose of this single case study was to explore employee retention strategies in the QSRI. The eight participants were managers of two restaurants in the QSRI located in the Midwest who have successfully implemented employee retention strategies. Data were collected through semistructured interviews and a review of company documents …