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Full-Text Articles in Business
Entrepreneurial Marketing In Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs, Craig Daniel Smith
Entrepreneurial Marketing In Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs, Craig Daniel Smith
Walden Dissertations and Doctoral Studies
Although the formation of an online home-based business may be a relatively simple and low-cost endeavor, entrepreneurial marketing researchers suggest that immigrant entrepreneurs must access appropriate resources to effectively market an online business for breakout from low-growth, ethnic enclave markets. The purpose of this qualitative narrative inquiry study was to explore the entrepreneurial marketing experiences of immigrant entrepreneurs in the United States operating online home-based businesses, and the implications of these experiences for supporting breakout from traditionally restricted markets. To address this gap, a narrative inquiry method was used to collect data from immigrant entrepreneurs. This study was framed by …
Strategies Of Minority Female Technology Entrepreneurs To Obtain Venture Capital Funding, Tamu Petra Browne
Strategies Of Minority Female Technology Entrepreneurs To Obtain Venture Capital Funding, Tamu Petra Browne
Walden Dissertations and Doctoral Studies
Less than 1% of minority women receive venture capital funding for technology enterprises. The purpose of the multiple case study was to explore the strategies used by Black female entrepreneurs to obtain venture capital funding for their technology businesses in the United States. The conceptual framework for the study was the social network theory of entrepreneurship. Data were collected through semistructured interviews with 5 Black female entrepreneurs who founded technology ventures in the United States. Journaling before and after each interview aided the methodological triangulation, which ensured validation. Yin's data analysis process was used, and the data were reviewed, codes …