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Full-Text Articles in Business
Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos
Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos
Walden Dissertations and Doctoral Studies
Many small business leaders lack social media marketing strategies, which can negatively affect sales revenue. Small business leaders who fail to increase revenues are at a higher risk of failure. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore social media marketing strategies small business leaders use to increase revenue. The participants were 13 small business leaders in central Florida who successfully managed social media marketing strategies to increase revenues. Data were collected from semistructured interviews, reviewing businesses’ social media, financial reports, and interview notes. Thematic analysis was used to analyze the data. …
Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour
Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour
Walden Dissertations and Doctoral Studies
The high rate of business failures within the first 5 years negatively affects half of startup business owners. Small retail business owners who fail to develop innovative entrepreneurial strategies experience high failure rates within the first 5 years of operation. Grounded in self-determination theory, the purpose of this qualitative multiple case study was to explore entrepreneurial strategies small retail business owners use to support long-term sustainability. Participants were five small retail business owners from Southern Illinois who successfully used entrepreneurial strategies to reduce high failure rates. Data were collected from semistructured interviews and internal documents relevant to reducing high failure …
Strategies For Technology Selection In The Retail Sector, Dare Oke
Strategies For Technology Selection In The Retail Sector, Dare Oke
Walden Dissertations and Doctoral Studies
Some small retail business owners lack strategies to select the appropriate technology to achieve sustainable competitive advantages, which is why some small businesses fail. Grounded in the resource-based theory, the purpose of this qualitative multiple case study was to explore the strategies small retail business owners use to choose the appropriate technology to achieve sustainable competitive advantages. The participants comprised seven small retail business owners in the U.S. state of New Jersey who successfully implemented strategies to select the appropriate technology for their organization’s success. Data were collected through semistructured interviews and observations of the business owners’ technological footprints. Data …
How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen
How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen
Walden Dissertations and Doctoral Studies
AbstractSaudi policymakers developed short-and long-term plans supporting the electronic commerce of small and medium-sized enterprises (SME) to increase sales. Saudi SME managers who do not take advantage of these plans to increase sales may lose profits. Grounded in Rogers’s diffusion of innovations theory, the purpose of this qualitative multiple case study was to explore strategies SME business managers use to increase retail electronic commerce sales. The participants comprised 5 Saudi SME managers from 5 different local retail companies who effectively used strategies to increase retail electronic commerce sales. Data were collected through semistructured audio-visual interviews, company websites, and financial documents. …