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Full-Text Articles in Business

Strategies To Overcome Constraints For Small Business Sustainability, Jaquane Mawyne Jones Jan 2021

Strategies To Overcome Constraints For Small Business Sustainability, Jaquane Mawyne Jones

Walden Dissertations and Doctoral Studies

More than 20% of small businesses that started in March 2018 failed within a year. Small business owners would benefit from strategies to identify and mitigate constraints from inception for business survival because business failure rates are higher among small businesses less than five years old. Grounded in the theory of constraints, the purpose of this qualitative multiple case study was to explore strategies small business owners use to sustain beyond the one year of operation. The participants included six small business owners in Georgia who successfully sustained their business beyond five years. Data were collected using semistructured interviews and …


Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos Jan 2021

Social Media Marketing Strategies For Increasing Small Businesses’ Revenues, Damaris Ramos

Walden Dissertations and Doctoral Studies

Many small business leaders lack social media marketing strategies, which can negatively affect sales revenue. Small business leaders who fail to increase revenues are at a higher risk of failure. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore social media marketing strategies small business leaders use to increase revenue. The participants were 13 small business leaders in central Florida who successfully managed social media marketing strategies to increase revenues. Data were collected from semistructured interviews, reviewing businesses’ social media, financial reports, and interview notes. Thematic analysis was used to analyze the data. …


Strategies For Small Business Owners To Sustain Their Businesses In A Competitive Market, Michael Anthony Hicks Jr Jan 2021

Strategies For Small Business Owners To Sustain Their Businesses In A Competitive Market, Michael Anthony Hicks Jr

Walden Dissertations and Doctoral Studies

Half of new small business startup establishments fail to survive the first 5 years of operation. New small business owners are concerned with competitiveness, as the failure rate increases for those establishments after the first 10 years. Grounded in Porter’s competitive advantage theory, the purpose of this multiple case study was to explore competitive strategies small business owners use to sustain their businesses beyond 5 years. Data were collected from semistructured interviews with owners and managers of three small businesses in the restaurant industry in a large metropolitan city in Texas and reviews of organizational documents. Data were analyzed using …


Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour Jan 2021

Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour

Walden Dissertations and Doctoral Studies

The high rate of business failures within the first 5 years negatively affects half of startup business owners. Small retail business owners who fail to develop innovative entrepreneurial strategies experience high failure rates within the first 5 years of operation. Grounded in self-determination theory, the purpose of this qualitative multiple case study was to explore entrepreneurial strategies small retail business owners use to support long-term sustainability. Participants were five small retail business owners from Southern Illinois who successfully used entrepreneurial strategies to reduce high failure rates. Data were collected from semistructured interviews and internal documents relevant to reducing high failure …


The Relationship Between Transformational, Transactional, And Passive-Avoidant Leadership Styles And Small Business Sustainability, Ahmed Sedky Jan 2021

The Relationship Between Transformational, Transactional, And Passive-Avoidant Leadership Styles And Small Business Sustainability, Ahmed Sedky

Walden Dissertations and Doctoral Studies

Since 2010, more than 50% of the small businesses have failed to sustain profitable operations past the first year in business. Lack of sustainability is important to small business managers because it can lead to business closure. Grounded in the full range leadership theory, the purpose of this quantitative correlational study was to investigate the relationship between transformational, transactional, and passive-avoidant leadership styles, and small business sustainability. Survey data from 128 U.S. small business construction managers were analyzed using multiple linear regression. The results indicated no statistically significant relationship. A key recommendation is for small business managers to adopt transformational …


Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji Jan 2021

Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) are essential to every nation’s economic growth, including the United States, but more than 67% of SMEs fail within the first 10 years. When SMEs implement long term business sustainability strategies, they continue to generate business and remain profitable, enabling SMEs to remain viable and contribute to local community employment opportunities. Using entrepreneurship theory as the conceptual framework, the purpose of this multiple case study was to explore strategies used by 3 SME owners in the northeastern region of the United States to sustain their businesses beyond 10 years. Data were collected using semistructured interviews …


Strategies For Technology Selection In The Retail Sector, Dare Oke Jan 2021

Strategies For Technology Selection In The Retail Sector, Dare Oke

Walden Dissertations and Doctoral Studies

Some small retail business owners lack strategies to select the appropriate technology to achieve sustainable competitive advantages, which is why some small businesses fail. Grounded in the resource-based theory, the purpose of this qualitative multiple case study was to explore the strategies small retail business owners use to choose the appropriate technology to achieve sustainable competitive advantages. The participants comprised seven small retail business owners in the U.S. state of New Jersey who successfully implemented strategies to select the appropriate technology for their organization’s success. Data were collected through semistructured interviews and observations of the business owners’ technological footprints. Data …


Strategies For Small Business Restaurant Sustainability Beyond The First 5 Years, Allison Marie Sellers Jan 2021

Strategies For Small Business Restaurant Sustainability Beyond The First 5 Years, Allison Marie Sellers

Walden Dissertations and Doctoral Studies

Ineffective leadership strategies can negatively affect the sustainability of small business restaurants. Leaders of small business restaurants who do not implement effective leadership strategies may face challenges sustaining their business in the first 5 years of operation. Grounded in entrepreneurship theory, the purpose of this qualitative multiple case study was to explore leadership strategies that successful small business restaurant managers employ to help sustain their businesses beyond the first 5 years of operation. The participants of this study included three individuals who successfully managed small business restaurants in the Midwestern United States. Data collection procedures included semistructured interviews and a …


Family- Owned Business Leader Succession Planning Strategies, Gary Michael Williamson Jan 2021

Family- Owned Business Leader Succession Planning Strategies, Gary Michael Williamson

Walden Dissertations and Doctoral Studies

AbstractSome business leaders in family-owned businesses lack leadership succession planning strategies. Family-owned businesses that lack succession planning strategies decrease the likelihood of business sustainability after the transition from founder to the successor. Grounded in the socioemotional wealth theory, the purpose of this qualitative multiple case study was to explore succession planning strategies first-generation family-owned business leaders in the metro Atlanta, Georgia area used to transfer leadership and ownership to the second generation. Data collected for this study consisted of semistructured interviews via teleconferences, company website information, press releases, and internal company documents. Yin’s 5 step process was used to analyze …


Strategies To Implement Social Media Marketing In Small Businesses, Theodora Ijang Nyamboli Jan 2021

Strategies To Implement Social Media Marketing In Small Businesses, Theodora Ijang Nyamboli

Walden Dissertations and Doctoral Studies

The lack of consumer engagement can have adverse effects on business outcomes. Small business managers (SBMs) and owners who fail to engage consumers are at a higher risk of failure. Rooted in the theory of diffusion of innovation theory, the purpose of this qualitative exploratory multiple case study was to explore strategies SBMs use to develop and effectively implement marketing strategies to improve consumers' engagement. The participants comprised six business managers of six successful small businesses in Maryland who effectively used social media marketing strategies to engage consumers for at least 5 years. Data were collected via semi-structured interviews and …


How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen Jan 2021

How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen

Walden Dissertations and Doctoral Studies

AbstractSaudi policymakers developed short-and long-term plans supporting the electronic commerce of small and medium-sized enterprises (SME) to increase sales. Saudi SME managers who do not take advantage of these plans to increase sales may lose profits. Grounded in Rogers’s diffusion of innovations theory, the purpose of this qualitative multiple case study was to explore strategies SME business managers use to increase retail electronic commerce sales. The participants comprised 5 Saudi SME managers from 5 different local retail companies who effectively used strategies to increase retail electronic commerce sales. Data were collected through semistructured audio-visual interviews, company websites, and financial documents. …


Strategies For Small Business Entrepreneur Sustainability For 5 Years And Beyond, Ralph A. Heath Iii Jan 2021

Strategies For Small Business Entrepreneur Sustainability For 5 Years And Beyond, Ralph A. Heath Iii

Walden Dissertations and Doctoral Studies

AbstractSmall business failures impede entrepreneurs' sustainability in localities, the state, and the U.S. economy. Small business entrepreneurs are concerned about strategies to target and minimize obstacles from business inception for business survival because the failure rate increases as the business develop. Grounded in the entrepreneurial theory, the purpose of this qualitative multiple case study was to explore strategies for small business entrepreneur sustainability beyond five years. Participants comprised three small business owners in Southeast Virginia who effectively used strategies to sustain their business beyond five years. Data were collected from semistructured interviews, analysis of participants’ business documentation, and research of …


Using Design Thinking For Organizational Development And Addressing Change, Keith Tadao Matsumoto Jan 2021

Using Design Thinking For Organizational Development And Addressing Change, Keith Tadao Matsumoto

Walden Dissertations and Doctoral Studies

Organizations that lack competitiveness may not survive changes in market conditions due to the inability to understand customer needs and problems. Small business leaders who do not address customer needs, identify market changes, and market demands may not maintain competitiveness. Grounded in the design thinking framework, the purpose of this qualitative single case study was to explore organizational development processes used by small business leaders to address evolving market conditions and maintain competitiveness. The participants included five executive management team members from one organization in Hawaii who used effective organizational development processes to manage evolving market conditions and maintain competitiveness. …