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Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji
Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji
Walden Dissertations and Doctoral Studies
Small and medium-sized enterprises (SMEs) are essential to every nation’s economic growth, including the United States, but more than 67% of SMEs fail within the first 10 years. When SMEs implement long term business sustainability strategies, they continue to generate business and remain profitable, enabling SMEs to remain viable and contribute to local community employment opportunities. Using entrepreneurship theory as the conceptual framework, the purpose of this multiple case study was to explore strategies used by 3 SME owners in the northeastern region of the United States to sustain their businesses beyond 10 years. Data were collected using semistructured interviews …