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Strategies For Small Business Entrepreneur Sustainability For 5 Years And Beyond, Ralph A. Heath Iii

Walden Dissertations and Doctoral Studies

AbstractSmall business failures impede entrepreneurs' sustainability in localities, the state, and the U.S. economy. Small business entrepreneurs are concerned about strategies to target and minimize obstacles from business inception for business survival because the failure rate increases as the business develop. Grounded in the entrepreneurial theory, the purpose of this qualitative multiple case study was to explore strategies for small business entrepreneur sustainability beyond five years. Participants comprised three small business owners in Southeast Virginia who effectively used strategies to sustain their business beyond five years. Data were collected from semistructured interviews, analysis of participants’ business documentation, and research of …