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Strategies To Implement Big Data Analytics In Telecommunications Organizations, Delton Aneato

Walden Dissertations and Doctoral Studies

Information Technology (IT) leaders who do not invest in big data projects may struggle to gain a competitive advantage and business insights to improve performance. Grounded in the Kotter’s change and Six Sigma models, the purpose of this qualitative multiple case study was to explore strategies IT leaders used to implement big data analytics successfully. The participants comprised 4 IT leaders from 2 telecommunication organizations in the United States of America, who effectively used strategies to promote and maximize competitive advantage using big data analytics. Data were collected from semistructured interviews, company documents, and project-related documents and were analyzed using …