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Full-Text Articles in Business
Organizational Strategies For Developing New Stem Talent, Keri Allen
Organizational Strategies For Developing New Stem Talent, Keri Allen
Walden Dissertations and Doctoral Studies
U.S. business leaders are experiencing a deficiency within STEM skill sets in newly hired employees, resulting in challenges to business sustainability. The purpose of this case study was to identify strategies used to develop new STEM employees for business sustainability. Participants included 5 IT business leaders who had experience developing new STEM employees in a technology organization in New York. The 3-part theory of knowledge management, knowledge creation, and knowledge transfer was the conceptual framework for this study. Data collection included face-to-face interviews and analyses of company training plans, videos, and internal websites. Methodological triangulation of the analysis technique included …
Business Strategies For Small Business Survival, Betty Wong Lum
Business Strategies For Small Business Survival, Betty Wong Lum
Walden Dissertations and Doctoral Studies
Small business owners play a leading role in the United States economy by creating jobs and driving innovation. However, half of all new small business owners close their doors before their 5th anniversary. Following the entrepreneurship theory, the purpose of this multiple case study was to explore what strategies 5 small business owners in the food and beverage industry in the San Francisco Bay area used to survive beyond 5 years of operation. Data sources included semistructured interviews and company documents. Data analysis included descriptive and process coding of the data and use of NVivo to identify themes. Based on …
Small Business Marketing Strategies For The First 5 Years, Shiina Pai
Small Business Marketing Strategies For The First 5 Years, Shiina Pai
Walden Dissertations and Doctoral Studies
Small businesses have an integral role in the U.S. economy and represent 99.7% of all employers in the United States; however, approximately 50% of small business start-ups fail within the first 5 years. Developing and implementing a well-formulated marketing strategy is critical to the success of business because a marketing strategy provides long-term benefits for a company's financial performance and increases the survival rate. The objective of this case study was to explore the marketing strategies that small retail business owners use to sustain their businesses for the first 5 years. The population was 5 successful retail-based small business owners …
Strategies To Improve Productivity Of A Multigenerational Workforce, Grace Elizabeth Beasley
Strategies To Improve Productivity Of A Multigenerational Workforce, Grace Elizabeth Beasley
Walden Dissertations and Doctoral Studies
The U.S. Bureau of Labor Statistics reports that millennials will soon represent 46% of the workforce. The anticipated changes in the workforce are of great concern to business leaders who may manage individuals from different generations. The purpose of this multiple case study was to explore the strategies that administrative leaders in an advisory group of community-based organizations and educational institutions used to improve the productivity of a multigenerational workforce. The conceptual frameworks that grounded this study were the social constructivist perspective and generational theory. Data were collected from semistructured interviews to elicit narratives from 6 administrative leaders from 6 …