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Exploring Craft Brewery Owners' Success Though Stakeholder Involvement, Daniel M. Leland

Walden Dissertations and Doctoral Studies

In 2014, 547 new breweries opened in the United States and more than 2 million barrels of beer were produced by American homebrewers. Craft brewery owners face challenges in increasing profit because of intense competition from existing breweries, new ventures, and homebrewers. The purpose of the study was to explore the strategies that craft brewery owners used to increase profits by collaboratively working with internal and external stakeholders, such as employees, distributors, customers, suppliers, lending groups, and community organizations. The conceptual framework of this multiple-case study was the stakeholder theory. The basic tenet of the stakeholder theory is that a …