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Relationship Between Corporate Social Responsibility And Social Performance Of Small Businesses, Melva Steps
Relationship Between Corporate Social Responsibility And Social Performance Of Small Businesses, Melva Steps
Walden Dissertations and Doctoral Studies
Small business leaders affected by negative social performance may also experience a diminishing customer base and minimized profits. Grounded in the strategic success paradigm framework, the purpose of this quantitative correlational study was to examine the relationship between four elements of corporate social responsibility (CSR) strategic posture (workplace, marketplace, community, and environment) and social performance. The participants consisted of retail trade small business owners in the United States. The Survey of CSR in Small Business was conducted via SurveyMonkey and provided the data for analysis (N = 85). Results of multiple linear regression analysis showed that the regression model significantly …