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The Adoption And Diffusion Of The Air Taxi/Air Charter Travel Innovation, Joseph Paul Leader
The Adoption And Diffusion Of The Air Taxi/Air Charter Travel Innovation, Joseph Paul Leader
Walden Dissertations and Doctoral Studies
The inefficient use and knowledge of direct, on-demand air taxi/air charter flights in the United States was the topic of this dissertation. The general problem studied was the inefficient use of air transportation options by business travelers in the United States. The specific problem was how business travelers in the United States learn of and thereby elect to embrace a newer air travel option. Using Rogers's diffusion of innovations theory as the framework, the dissemination of air travel choices made by business travelers using ImagineAir air taxi service in the United States was explored via a qualitative case study research …
Examining The Relationship Between Communication Apprehension And Individual Innovativeness In Managers, Michelle Campagnola
Examining The Relationship Between Communication Apprehension And Individual Innovativeness In Managers, Michelle Campagnola
Walden Dissertations and Doctoral Studies
Communicative challenges that hinder managerial engagement in social networks can impede innovation adoption and thereby damage the financial performance and competitiveness of a firm. The purpose of this correlational study was to examine the relationship between communication apprehension (CA) and individual innovativeness in managers. The focus of the research questions was determining if a relationship exists between these variables before and after controlling for demographic characteristics. With diffusion of innovation theory as the theoretical framework, this research involved an attempt to address how adoption categories relate to varying degrees of CA. One hundred and five American-based owner-executives, senior managers, and …