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Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Walden Dissertations and Doctoral Studies
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that Indian SME leaders used to adopt e-commerce platforms to expand their businesses. Data for this study emerged from conducting face-to-face, semistructured interviews with 3 SME leaders who operated in the manufacturing industry in western India. The data analysis process included validating, coding, interpreting, and summarizing data and generating themes. Methodological triangulation of …
Adoption Of Information And Communication Technology In Nigerian Small- To Medium-Size Enterprises, Kessington Enaye Okundaye
Adoption Of Information And Communication Technology In Nigerian Small- To Medium-Size Enterprises, Kessington Enaye Okundaye
Walden Dissertations and Doctoral Studies
Small- to medium-size enterprises (SMEs) play a vital role in a dynamic economy through job creation, poverty alleviation, and socioeconomic development in developed and developing countries. The purpose of this multiple case study was to explore how SME leaders in Lagos, Nigeria, adopted information and communication technology (ICT) as a business strategy to increase profitability and compete globally. Organizational leaders have adopted ICT so that their organizations can become more efficient, effective, innovative, and globally competitive. This study involved 4 SMEs that had successfully implemented ICT. The participants included 5 SME leaders from each of the SMEs. The data collection …