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Full-Text Articles in Business
The Bop Energy Challenge And Pro-Poor Responses: Strategic Entry Pathways For Entrepreneurs, Felix Motekah Tang
The Bop Energy Challenge And Pro-Poor Responses: Strategic Entry Pathways For Entrepreneurs, Felix Motekah Tang
Walden Dissertations and Doctoral Studies
Many large multinational energy company leaders lack strategies to successfully enter and thrive in bottom of the pyramid (BOP) markets. The purpose of this single case study was to explore strategies using a purposeful selection of 7 senior managers from a U. S. based global multinational energy leader with experience in BOP markets in the Republic of Cameroon. The BOP concept served as the conceptual framework for the study. Data were collected through semistructured interviews with senior managers, relevant websites, and government publications. Several themes emerged that were narrowed through categorical aggregation to identify strategies. Major themes included BOP readiness …