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Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis
Small Retail Business Owner Strategies Needed To Succeed Beyond 5 Years, Colonel Jaime Solis
Walden Dissertations and Doctoral Studies
Small businesses accounted for 99% of the firms in private industry, provided 38% of the goods and services sold in the United States, and hired 55% of the labor force each year between 2012 and 2015. From 1993 to 2013, small firms accounted for 63% of new work generated while more than 50% of U.S. small businesses failed inside of 5 years and at least 20% failed during the first year. The purpose of this multiunit case study was to explore the strategies small retail businesses used to achieve sustainability beyond 5 years in a purposefully selected county in Virginia. …