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Mortgage Broker Strategies To Overcome The Volatility Of Inconsistent Sales, Marissa Blackwell
Mortgage Broker Strategies To Overcome The Volatility Of Inconsistent Sales, Marissa Blackwell
Walden Dissertations and Doctoral Studies
Many mortgage brokers leave the mortgage industry because of unforeseen changes andvolatility. Mortgage brokers are concerned with adequate strategies to mitigate industry volatility and inconsistent sales, which is important to successful sustainability during challenging times. Grounded in relationship marketing theory, the purpose of this qualitative single case study was to explore the strategies seven mortgage brokers from a single organization used to sustain sales during volatile times. Data were collected using semistructured interviews by telecommunication, a reflective journal, LinkedIn, Facebook, and broker websites. Through thematic analysis, three themes emerged: maintaining a presence with new and existing clients, understanding client needs, …
Mortgage Broker Strategies To Overcome The Volatility Of Inconsistent Sales, Marissa Blackwell
Mortgage Broker Strategies To Overcome The Volatility Of Inconsistent Sales, Marissa Blackwell
Walden Dissertations and Doctoral Studies
Many mortgage brokers leave the mortgage industry because of unforeseen changes andvolatility. Mortgage brokers are concerned with adequate strategies to mitigate industry volatility and inconsistent sales, which is important to successful sustainability during challenging times. Grounded in relationship marketing theory, the purpose of this qualitative single case study was to explore the strategies seven mortgage brokers from a single organization used to sustain sales during volatile times. Data were collected using semistructured interviews by telecommunication, a reflective journal, LinkedIn, Facebook, and broker websites. Through thematic analysis, three themes emerged: maintaining a presence with new and existing clients, understanding client needs, …