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Walden Dissertations and Doctoral Studies

Finance and Financial Management

2020

Business capital

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Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown Jan 2020

Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown

Walden Dissertations and Doctoral Studies

In the United States, limitations in funding allocation threaten the viability of small business success. In the United States, women start businesses at faster rates than men do, but women business owners continue to experience challenges in accessing capital to sustain their businesses. Grounded in pecking order theory, the purpose of this qualitative multiple case study was to identify business funding strategies women small business owners in Birmingham, Alabama, used to sustain their businesses for more than 5 years. The participants for this study were 3 women small business owners in Birmingham, Alabama, who have used business funding strategies to …