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Full-Text Articles in Business
Strategies Nonprofit Leaders Use To Increase Client Engagement In Entrepreneurship Programs, Juanita Williams
Strategies Nonprofit Leaders Use To Increase Client Engagement In Entrepreneurship Programs, Juanita Williams
Walden Dissertations and Doctoral Studies
Since 1990, entrepreneurship has been declining in the United States, which negatively impacts the standard of living in the United States by creating fewer jobs and fewer innovations. Identifying and implementing strategies to increase client’s participation in entrepreneurship programs helps business leaders obtain additional funding sources, improve organizational performance, and obtain support from policymakers. Grounded in the human motivation theory, the purpose of this qualitative single case study was to explore strategies three senior business leaders of a nonprofit organization in the mid-Atlantic region of the United States used to increase client engagement in entrepreneurship programs. Data were collected from …
How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen
How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen
Walden Dissertations and Doctoral Studies
AbstractSaudi policymakers developed short-and long-term plans supporting the electronic commerce of small and medium-sized enterprises (SME) to increase sales. Saudi SME managers who do not take advantage of these plans to increase sales may lose profits. Grounded in Rogers’s diffusion of innovations theory, the purpose of this qualitative multiple case study was to explore strategies SME business managers use to increase retail electronic commerce sales. The participants comprised 5 Saudi SME managers from 5 different local retail companies who effectively used strategies to increase retail electronic commerce sales. Data were collected through semistructured audio-visual interviews, company websites, and financial documents. …